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Why 2025 Is Turning Into a Disaster for Ford Motor Company
The Motley Fool· 2025-09-13 22:05
Core Insights - Ford Motor Company is facing significant challenges in 2025, primarily due to a high volume of recalls and increasing warranty claims costs, which are impacting earnings [2][11]. Recall Issues - Ford is recalling 1.9 million vehicles globally, with approximately 1.45 million in the U.S., due to rearview camera issues that result in distorted or blank images [3]. - In 2025, Ford has issued a record 109 recalls in the U.S., significantly higher than its closest competitor, Stellantis, which has issued 30 recalls [6]. - The recalls this year cover a wide range of problems, indicating systemic issues rather than isolated faults [10]. Financial Impact - The company has reported 44,123 warranty claims related to the recent recall, which may lead to increased costs as dealers will need to inspect and replace vehicle cameras [7]. - Warranty costs as a percentage of revenue have been rising for Ford, suggesting that the focus on quality has not yet translated into lower warranty claims costs [8]. Quality Concerns - Despite efforts to improve quality, the number of recalls has increased, raising concerns about the overall quality control processes within the company [11]. - The situation in 2025 is described as a disaster for Ford's recalls, with potential implications for upcoming earnings [11].
Ford's Intensifying Recall Crisis: A Red Flag for Investors?
ZACKS· 2025-07-08 14:50
Core Insights - Ford is experiencing an alarming increase in recalls in 2025, with 81 recalls in the first five months, surpassing the total of 67 recalls in all of 2024, affecting over 4 million vehicles [1][9] - The recalls indicate significant quality control issues, with 80 requiring physical inspections or repairs, suggesting deeper design flaws [1][9] - The company faces substantial financial implications from these recalls, with over $5 billion in losses anticipated from its EV division and additional warranty and recall-related expenses [6][10] Recall Details - A recent recall involved over 200,000 vehicles due to rearview camera failures, affecting models like Explorer, Maverick, Mustang, F-150, and Transit Connect from 2018 to 2024 [2][9] - Other recalls include five units of the 2025 F-150 Lightning for brake fluid leaks and 130,000 Lincoln Aviator SUVs for potential detachment of parts while driving [3] - Ford's recall issues are significantly more severe compared to competitors like General Motors and Nissan, which have faced fewer and less impactful recalls [4][5] Financial Impact - Recalls are costly, impacting margins due to repair logistics, parts replacement, labor costs, and dealership reimbursements [6] - The ongoing quality perception issues could lead to a loss of market share and consumer trust, further straining Ford's financials [7][10] - Ford's stock has underperformed, losing around 10% over the past year, with a forward price-to-sales ratio of 0.29, indicating a lower valuation compared to the industry [13][14]