Core Insights - The proportion of vehicle trade-ins and upgrades in China has surged to approximately 70% in April, marking a significant shift from a market previously dominated by first-time purchases [1] - The total number of applications for the vehicle trade-in subsidy has exceeded 10 million since the policy's implementation in 2024, with 3.225 million applications recorded by May 11, 2025 [1][2] Policy Impact - The rapid increase in vehicle trade-ins is largely driven by government policies, including expanded subsidies and local government support, creating a multi-layered policy framework that encourages consumer participation [2][3] - The 2025 special national bond funding of over 150 billion yuan is expected to further enhance subsidy coverage and stimulate retail sales by over 580 billion yuan [3] Technological Advancements - The rising technology content in new vehicles, such as longer battery life, enhanced safety features, and advanced smart cockpit designs, is attracting younger consumers to upgrade their vehicles [4] - The range of electric vehicles has significantly improved, with mainstream models now achieving around 800 kilometers of range, compared to approximately 300 kilometers a decade ago [4] Consumer Demographics - The demographic profile of trade-in consumers is shifting towards younger, higher-income families, with nearly 75% of trade-in users aged between 30 and 50 years, and over 90% being married with children [5] - There is a notable preference for mid-to-high-end and new energy vehicles among these consumers, with a 24% increase in sales of new energy vehicles priced above 300,000 yuan, significantly outpacing the average growth rate [5]