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Can Disney's Hulu-Disney+ Integration Lift ARPU and Boost Retention?
ZACKS· 2025-09-25 17:31
Key Takeaways Disney is merging Hulu into Disney by 2026 to reduce churn and improve customer retention.The move is expected to lower acquisition costs by 30% and lift ARPU through bundling and ads.Disney forecasts 185.4M combined subscribers by year-end 2025, with revenue growth of 4% in 2025.Disney’s (DIS) decision to fully integrate Hulu into Disney+ could prove to be a pivotal moment in its streaming strategy. By creating a unified app that blends branded entertainment, general content, sports and news, ...