Back to Starbucks turnaround
Search documents
Starbucks stock jumps as CEO says its 'Back to Starbucks' turnaround is gaining momentum
Business Insider· 2026-01-28 13:27
Core Insights - Starbucks reported a Q1 earnings win, with a 4% global same-store sales growth, attributed to higher ticket sizes and transactions, marking the first comparable transaction growth in the US in eight quarters [1][2] Group 1: Sales Performance - North America and US comparable store sales increased by 4%, while international comparable store sales rose by 5%, with Chinese sales up by 7% following the announcement of a 60% stake sale in its China business to Boyu Capital [2] - The stock of Starbucks rose more than 7% in premarket trading following the earnings report [2] Group 2: Management Commentary - CEO Brian Niccol indicated that the Q1 report reflects growing momentum in the "Back to Starbucks" revitalization effort [3] - Niccol expressed excitement about the turnaround plan, emphasizing that top-line growth is being achieved through increased transactions, with clear plans to convert this growth into margin and earnings growth [4]