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Toyota Doubles Down on Hybrids in the U.S. With $14-Billion Battery Push
WSJยท 2025-11-12 15:00
Core Insights - A new plant in North Carolina is being established to increase the production and sales of hybrid cars and trucks in the American market [1] Industry Summary - The initiative reflects a growing trend in the automotive industry towards hybrid vehicles, aiming to meet rising consumer demand for more fuel-efficient options [1] - The establishment of the plant is part of a broader strategy to enhance the company's competitive position in the hybrid vehicle segment [1]