Core Insights - Cash App has launched a pilot program that provides select customers with visibility into their Cash App Score, a near real-time measure of financial health, which influences lending decisions [1][2] - The Cash App Score utilizes live financial behavior rather than traditional credit history, allowing customers to understand and improve their credit eligibility [3][4] Product Features - Customers can view their Cash App Score and receive personalized insights on actions that can impact their score, such as maintaining a balance, depositing paychecks, and timely loan repayments [2][6] - The score updates dynamically based on customer actions, providing immediate feedback on financial behavior [5][6] Underwriting Model - The Cash App Score is based on continuous analysis of financial activities, including paycheck deposits, spending, savings, and repayment history, rather than relying on static credit bureau reports [5][8] - This model has resulted in a 38% increase in loan approvals for Cash App Borrow while maintaining the same loss rates compared to traditional underwriting methods [8] Market Context - Traditional credit systems often misrepresent financial health and perpetuate biases, leaving many Americans without access to affordable credit [7] - The new approach by Cash App aims to build a more transparent and fair credit scoring system, addressing the trust issues younger generations have with traditional credit products [4][7] Future Plans - A broader rollout of the Cash App Score is expected to begin in 2026, expanding access to more customers [6]