Workflow
Better - for - you
icon
Search documents
Magnum Ice Cream steers toward volume-led “competitive growth”
Yahoo Finance· 2026-02-12 16:10
Core Viewpoint - The Magnum Ice Cream Company aims to accelerate volume and competitive growth in its first full year as an independent entity, maintaining a growth outlook of 3-5% for the upcoming year despite a 4.2% increase in organic sales in 2025 [1][2]. Group 1: Financial Performance - In 2025, TMICC reported flat revenue of €7.9 billion ($9.3 billion) despite a volume/mix growth of 1.5% [3]. - Organic sales in the second half of 2025 rose by 2.2%, but volumes dipped by 1%, with a 0.7% decline in organic sales in the final quarter due to a 3% drop in volumes [4]. Group 2: Strategic Initiatives - The company has relaunched 80% of its core products and invested in better ingredients and formulations, with plans for innovative products like "hydration" ice cream and protein options [2][3]. - TMICC has initiated a €500 million productivity program aimed at resetting its supply chain and structural cost base to support volume growth [5]. Group 3: Market Positioning - The CEO emphasized the need for innovation focused on premiumisation, better-for-you options, and portion control to drive volume growth, addressing the stagnation in the ice cream category [2]. - Competitive pricing strategies have been implemented across brands and geographies to counteract intense cost inflation and improve trade margins, particularly in China and Southeast Asia [5].