Core Insights - Amazon is expanding its physical retail presence with a new 228,000-square-foot big-box store concept in Orland Park, Illinois, which will offer a wider range of products beyond groceries [1][2] - The new store will provide groceries, general merchandise, and services, allowing customers to place and receive online orders on-site, indicating a more integrated shopping experience [2][3] - This expansion reflects Amazon's strategy to enhance customer experience by combining traditional retail elements with its existing e-commerce capabilities [3][8] Retail Strategy - The new store concept aims to offer a broader range of merchandise, including housewares and apparel, to complement grocery shopping, positioning Amazon to compete with traditional retailers like Walmart and Target [8] - Amazon's physical retail strategy includes leveraging its existing smaller formats, such as Amazon Fresh and Whole Foods, while introducing larger stores that can accommodate a diverse product range [7][8] - The expansion follows Amazon's development of a "rush" pickup service for quicker order collection and a fulfillment-only store concept aimed at improving delivery times in urban areas [9]