Core Insights - Fold Holdings, Inc. has announced a partnership with Steak 'n Shake to offer bitcoin rewards, marking a significant step in integrating bitcoin into everyday consumer experiences [1][2][4] - The promotion allows customers to earn $5 in bitcoin when purchasing specific meals, highlighting the shift of bitcoin from a niche investment to mainstream culture [2][4] Company Overview - Fold is a bitcoin financial services company that facilitates earning, saving, and spending bitcoin through various financial tools, and is the first publicly traded company in this sector [1][6] - The company holds nearly 1,500 BTC in its treasury and aims to bridge traditional finance with a bitcoin-powered future through innovative products like the Fold App and Fold Credit Card™ [6] Partnership Details - The limited-time offer is available at approximately 400 Steak 'n Shake locations across the U.S., allowing customers to earn bitcoin through meal purchases [2][3] - Customers can redeem their bitcoin reward by uploading their receipt on a dedicated website, emphasizing the ease of access to bitcoin for new users [3] Industry Impact - This initiative represents a milestone in the adoption of bitcoin, as it is the first instance of a U.S. restaurant chain offering meals bundled with bitcoin rewards [2][4] - The campaign is part of a broader strategy by Fold to establish more mainstream partnerships aimed at making bitcoin a regular part of consumer life [4]