Core Insights - Eastman Kodak has launched a new line of digital toy cameras called "Kodak Charmera," which has quickly sold out, indicating strong consumer interest and nostalgia for vintage photography [1][3][6] - The Charmera cameras are marketed as fashion accessories and come in various styles, appealing to Gen Z's interest in vintage aesthetics and blind box purchasing [2][6][7] - Despite the initial success of the Charmera, Kodak is facing significant financial challenges, including a recent net loss of $26 million and concerns about its ability to continue operations [4][5] Product Details - The Kodak Charmera cameras weigh 30 grams and measure 2.2 inches, available in seven styles with filters that mimic vintage film photography [2] - The cameras are sold in blind box packaging, with a price of $29.99 for a single camera or $179.94 for a complete color set [2] Financial Context - Kodak's second-quarter earnings report indicated a substantial financial loss, with a 200% decrease from the previous year's net income [4] - The company is also dealing with significant debt obligations and has plans to terminate its retirement pension plan to raise funds [5] Market Trends - The success of the Charmera aligns with a broader trend identified by The Global Wellness Institute, which highlights "analog wellness" as a key trend for 2025, reflecting a growing interest in pre-digital technology [6] - Kodak's selling strategy is similar to that of Pop Mart, which has successfully engaged Gen Z consumers through collectible toys [7]