Core Insights - The "blind box" trend in China is gaining popularity, with various sectors, including travel and retail, adopting this model to attract consumers [3][4]. Company Insights - Pop Mart, a Beijing-based company, is a leader in the blind box market, particularly known for its Labubu toys, which are designed by artist Kasing Lung and sold exclusively through the company [4]. - The average price for Labubu toys and other characters sold by Pop Mart ranges from $9 to $30, indicating a broad price range that appeals to different consumer segments [5]. Consumer Behavior - Consumers, such as a 23-year-old student, are actively engaging with the blind box phenomenon, spending an average of $55 per month on these products, highlighting the excitement and gamble associated with unboxing [5]. - The emotional response of consumers when they receive desired or limited edition items from blind boxes contributes to repeat purchases, reinforcing the business model's effectiveness [5].