You you made a decision last year to move off of deal you had with Nike and sign up with New Balance. I'm curious, was that part of was was sort of the branding part of your thinking there. >> Well, I think that the direction that New Balance was going in and is going in.They're getting into the football space. We've got some big things coming up to in the year in the next year or two that I'm very excited about that probably can't talk about yet. Um and then I think the whole they have a whole made in USA ...