Core Insights - Integral Ad Science (IAS) has integrated with TikTok Pangle to enhance brand safety features, viewability, and invalid traffic measurement for advertisers on the TikTok ad network [1][3]. Group 1: Brand Safety and Measurement Features - The new brand safety features provide advertisers with independent and trusted third-party measurement across TikTok's offerings, including Pangle's extensive app network [3][8]. - IAS's Post-Bid Measurement for TikTok Pangle allows global advertisers to utilize AI-driven Total Media Quality (TMQ) for post-bid measurement, enhancing their advertising strategies [2][4]. Group 2: Partnership and Historical Context - This announcement builds on the existing partnership between IAS and TikTok, which began with a pre-bid optimization product launched in 2021, and was expanded in April to include pre-bid Video Exclusion Lists [5][6]. - IAS aims to provide brands with greater transparency in their digital media spending, enabling them to scale campaigns confidently [3][6]. Group 3: Global Reach and Impact - TikTok Pangle encompasses over 380,000 global apps, reaching a daily active user base of 2.9 billion, thereby offering significant advertising inventory across various regions [2][8]. - The integration supports advertisers in ensuring their ads appear in brand-safe environments, adhering to industry standards [8].