Workflow
Brand Shakeup
icon
Search documents
Journeys owner shuffles brands, leadership
Retail Diveยท 2025-09-30 16:00
Core Insights - Genesco is focusing on consolidating its teen brands, particularly enhancing the performance of Journeys, which has seen a 9% comp growth in Q2 [2][5] - The company aims to tap into a significantly larger teen market, which is estimated to be six to seven times bigger than Journeys' historical reach [2] - Leadership changes have been made, with Andy Gray appointed as CEO of the Journeys Global Retail Group and Chris Santaella as chief merchant [5] Company Strategy - Genesco has initiated a revamp at Journeys, including store renovations, product elevation, and marketing efforts to improve brand awareness and consumer reach [2][4] - The company views Journeys, Schuh, and Little Burgundy as key retailers for young, style-led females and sees opportunities for growth in all markets [4] Market Performance - The footwear category is facing challenges, with U.S. footwear dollar sales down 1% and units sold down 2% in the first half of the year, although the average selling price increased by 2% [6] - Despite market challenges, analysts from Jefferies indicate a favorable setup for the holiday season, with Journeys expected to drive top-line growth [6][7]