Core Insights - Chinese beauty brands are rapidly rising, with a sales growth rate of 8.33% and a market share of 56.87% by Q3 2025, significantly outpacing foreign brands' growth rate of 2.46% [1] - The export of beauty and personal care products from China has increased by 10.3% year-on-year, indicating that exports are becoming a new growth engine for local brands [1] - The optimization and innovation of the supply chain in the Chinese beauty industry support rapid product iteration and provide a foundation for global competition [1] Market Comparison - China has surpassed the U.S. to become the largest cosmetics consumption market, with a comparative study highlighting that Chinese brands excel in maximizing efficiency within platform ecosystems, while U.S. brands focus on building stable brand assets across cycles [2][4] - The differences in market dynamics stem from China's rapid digital growth phase, where brands prioritize capturing traffic and achieving category explosions, contrasting with the U.S. market's stable consumer structure and long-term brand loyalty focus [4] Strategic Insights - For Chinese brands, international expansion requires more than just replicating domestic strategies; it necessitates building a cross-platform and cross-cycle brand asset system while maintaining efficiency [4] - A sustainable strategic path involves a dual-track approach of "effect-asset" adaptation, ensuring growth efficiency in target markets while investing in product strength and long-term trust mechanisms [4][5] - Brands that can balance efficiency with patience and speed with governance are more likely to survive and expand across different market stages [5]