Core Insights - Talking Rain Beverage Company has launched a new product, Sparkling Ice Caffeine Cherry Cola, which features 70mg of caffeine and is marketed as a zero-sugar refreshment [1][5] - The product will be exclusively available at Casey's convenience stores, which is the third largest convenience store chain in the U.S. with over 2,900 locations [2][8] - Casey's Rewards Members can purchase two Sparkling Ice drinks for $3 throughout September, and starting in October, they can enjoy a slice of pizza with the new drink for $4 [2] Company Overview - Talking Rain is a family-owned company based in Preston, Washington, known for its Sparkling Ice brand, which is the number one sparkling water brand in the U.S. [6] - The company focuses on creating full-flavored, better-for-you beverages enriched with vitamins and antioxidants [6] Industry Trends - The caffeinated sparkling water category is experiencing significant growth, with market research predicting sales to reach $600 million by 2027 [5] - The launch of Sparkling Ice Caffeine Cherry Cola taps into ongoing consumer interest in nostalgic flavors and healthier beverage options [5][3]