Core Insights - Canadian travel to the U.S. has significantly declined, with a one-third drop in the number of Canadians returning from the U.S. in September compared to the previous year, marking the ninth consecutive month of decline for car trips [1][11] - Political tensions, tariffs, and anti-Canadian rhetoric under the Trump administration are major factors driving Canadians to choose alternative travel destinations [2][11] - The Canadian dollar's weakness, currently valued at about 71 U.S. cents, along with rising travel costs, further discourages travel to the U.S. [11] Travel Trends - Only 10% of baby boomers plan to visit the U.S. this winter, a two-thirds decrease, while Gen Z travelers show an 18% drop to 44%, indicating younger individuals are still more inclined to travel [11] - Nearly 1.8 million Canadians returned from the U.S. in September, but many express unease about visiting due to fears of immigration crackdowns [5][11] - Some Canadians are engaging in "quiet traveling," opting not to promote their trips to the U.S. on social media [6][11] Business Impact - U.S. states, particularly California, are launching tourism campaigns to attract Canadian visitors, with expected spending from Canadians dropping from US$3.7 billion in 2024 to US$3 billion this year [4][11] - Airlines, including Air Canada, are adjusting their routes by increasing flights to the Caribbean, Latin America, and Europe while reducing U.S. routes due to decreased demand [9][11] - Business travel remains steady, as some Canadians continue to travel for work despite political concerns [7][11] Property Ownership - Canadians who own property in the U.S. are likely to continue visiting, with 30-40% of snowbirds owning homes in the U.S. and about 70% traveling by car [7][11] - The winter season may still encourage Canadians to travel south, as the onset of winter weather typically influences travel decisions [7][11]