Core Insights - Pure Sunfarms Corp. is the first licensed cannabis producer in Canada to introduce windowed packaging for its dried flower products, allowing consumers to see the product before purchase [1][2][3] - This packaging innovation is a response to recent regulatory changes from Health Canada, which now permits transparent containers and cut-out windows for dried flower packaging [2] - The new packaging aims to enhance consumer experience by allowing them to assess quality based on visual characteristics rather than solely on THC content [2][3] Company Overview - Pure Sunfarms is a leading cannabis producer in Canada, operating one of the largest cannabis facilities globally, with a focus on high-quality B.C. grown cannabis [4][7] - The company is recognized as a top-selling brand of recreational dried flower in Canada and produces popular cultivars like Pink Kush [5] - Pure Sunfarms is a wholly owned subsidiary of Village Farms International, Inc., which has extensive experience in Controlled Environment Agriculture and is expanding into high-growth cannabinoid opportunities [6][8] Market Position - Pure Sunfarms operates a greenhouse production facility of 2.2 million square feet and is noted as the lowest-cost producer in Canada [7] - The company has plans for future expansion with an additional 2.6 million square feet of greenhouse capacity [7] - Pure Sunfarms also exports medical cannabis to international markets and is involved in the commercialization of cannabis products through its subsidiary Rose LifeScience [8]