Core Insights - Robinhood Markets is launching a cash delivery service targeting Gen Z and millennial customers, allowing them to withdraw cash from their bank accounts and have it delivered to their homes [1][2] Group 1: Service Details - The cash delivery service is in partnership with Gopuff, with a delivery fee of $6.99, reduced to $2.99 for customers with over $100,000 in assets [2] - The service is currently available in New York and will expand to other major cities like San Francisco, Philadelphia, and Washington, D.C. in the coming months [5] - Customers must subscribe to Robinhood Gold, costing $5 per month, and set up direct deposits of at least $1,000 monthly to qualify for the service [5] Group 2: Market Positioning - This initiative is part of Robinhood's broader strategy to offer unconventional banking services, aiming to meet the evolving needs of younger investors [3][4] - The company is also promoting additional perks for younger clients, such as discounted helicopter rides and exclusive event tickets, to compete with traditional banks and wealth managers [4] Group 3: Industry Context - Despite the digital-first trend with apps like Uber and Venmo, Robinhood believes cash delivery can address the reasons consumers still visit bank branches and ATMs [5] - The service is designed to align with the convenience of home delivery for various goods, suggesting a shift in consumer expectations regarding cash access [5][6]