Core Insights - Roche's research indicates that 31% of eligible millennials have postponed or missed cervical screening appointments, which is 27% higher than the average across all age groups [1][16] - The study highlights the need for tailored interventions to address the barriers millennials face in accessing cervical screenings [3][10] Group 1: Barriers to Screening - Specific challenges such as balancing careers, caregiving responsibilities, and societal expectations contribute to millennials prioritizing cervical screenings lower than other health commitments [2][3] - Fear remains a significant barrier, with 30% of women citing anxiety about discomfort and potential results as reasons for missing appointments [3][5] - Professional commitments are a major factor, with high-income earners 22% more likely to delay appointments due to workplace demands [3][4] Group 2: Support and Awareness - Emotional and practical support are crucial for improving attendance rates, with 12% of millennials indicating that assistance with travel or childcare would motivate them to attend screenings [6][8] - A lack of awareness about available support schemes is prevalent, with half of the women surveyed believing no such schemes exist [5][6] - Nearly 50% of respondents, including 43% of millennials, have never discussed cervical screening, indicating a cultural discomfort that hinders prioritization [5][6] Group 3: Health Implications - Cervical cancer is highly preventable, with almost all cases avoidable through vaccination and regular screenings [7][9] - The campaign by Roche aims to reduce barriers to access and normalize conversations about cervical health, emphasizing the collective responsibility in addressing cervical cancer [9][10]