China's soft power

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Pop Mart's Labubus boost China's soft power as Beijing brands find global appeal
CNBCยท 2025-08-18 06:25
Group 1: China's Image Transformation - China is improving its global image, moving away from associations with cheap exports and censorship, aided by domestic businesses [1][7] - The rise in soft power rankings reflects China's strategic efforts to enhance its global image and focus on sustainable development [7] Group 2: Pop Mart's Success - Pop Mart's Labubus keychains have gained international popularity, being featured by celebrities and expanding its global presence with over 500 stores [2][3] - The company forecasts a 350% year-on-year profit increase in the first half of the year, with long-term sales potential reaching $11.3 billion [3][4] - Pop Mart's sales rose 107% in 2024, outperforming traditional brands like Sanrio, which saw a 45% increase [4] Group 3: Broader Cultural Impact - The success of Pop Mart is part of a broader trend of Chinese brands gaining traction globally, appealing to emotional spending amid economic uncertainty [4][5] - Video games from China, such as Black Myth Wukong and Genshin Impact, are achieving significant global sales, with Genshin Impact generating $2 billion in its first year [5][6] Group 4: Changing Perceptions - Young consumers are increasingly viewing Chinese products positively, moving past negative stereotypes associated with the country [8] - The shift in perception is attributed to the visibility of Chinese brands and their ability to resonate with global audiences [8]