华鑫证券研报指出，万达电影探索AI+IP夯实内容借资本深化娱乐空间战略。主业端，2026年内容储备 充沛科技赋能影院助力视听体验经济。内容端，2026年从元旦档到春节档再到暑假档，影片陆续定档 中，万达在手内容储备充沛如电影作品《欢迎来龙餐馆》《惊蛰无声》《转念花开》《流浪地球3》 《我们生活在南京》《蛮荒禁地》等，剧集作品如《折叠城市》《龙骨焚箱》《遇人不熟》等；线下媒 介放映终端，万达持续深化与IMAX、CINITY等战略合作提升视听体验；同时，通过"影游联动""跨界 联名"等技术+场景模式吸引用户，将影院从单一观影场所升级为文化社交平台。作为文化强国重要组 成的电影板块，大众对优质内容的需求韧性仍好，线下观影的体验经济仍具挖掘潜力，新供给与新需求 均有望助力主业持续夯实，作为头部电影院线公司，借力AI、IP、资本，持续深化娱乐空间战略，维 持"买入"投资评级。 ...

报告围绕 "AI 与 IP 相融共生" 核心逻辑，明确 2026 年传媒行业两大主线，核心内容如下： 行业整体景气度高企，盈利与估值有望共振。2025 年传媒行业累计上涨 24%，两轮行情分别由 AI 大模型突破与应用落地 + 业绩释放驱动。基本面表现亮 眼，2025 年前三季度行业营收同比增长 6%，归母净利润同比增长 38%，Q3 单季度净利润增速达 61%，盈利能力显著提升。细分板块中，游戏行业供需两 旺，营收与净利润同比分别增长 24% 和 89%；影视行业受益于优质 IP 内容，净利润同比增长 110%；营销行业随消费复苏与 AI 赋能，Q3 净利润同比增长 14%；出版行业凭借高股息与政策红利，保持稳健盈利。AI 技术迭代与 IP 价值深化将持续打开行业长期成长空间。 AI 成为核心增长引擎，多领域应用落地提速。海内外大厂加速大模型迭代，OpenAI、谷歌、DeepSeek 等模型在多模态、推理效率、成本控制上持续突破， 为应用生态奠定基础。AI + 游戏领域，版号宽松带动新游供给，AI 重构开发流程实现降本增效，同时创新交互体验，巨人网络、恺英网络等厂商受益于新 游周期与出海拓展。AI + 影视 ...

Group 1: Industry Overview - The media industry has experienced a cumulative increase of approximately 24% in 2025, driven by strong earnings and the impact of AI on profitability [15][16][17] - AI is enhancing the profitability of the media sector, potentially driving long-term growth and a prosperous content ecosystem [16][18] Group 2: AI and Its Applications - Continuous iteration and upgrades of large models by domestic and international tech giants are laying the foundation for a thriving AI application ecosystem [35][36] - The gaming industry is witnessing robust supply and demand, with a significant increase in the issuance of game licenses, totaling 1,532 in 2025, a 29% year-on-year increase [41][42] - AI is transforming the game development process, improving efficiency and innovation in gameplay design and narrative structure [53][54] Group 3: Sector-Specific Insights - The gaming sector's revenue grew by 24% year-on-year in 2025, with a notable 29% increase in Q3 alone, driven by new game releases and strong user engagement [23][25] - The film industry saw a 9% increase in revenue year-on-year, with a remarkable 110% increase in net profit, largely attributed to successful IP content like "Nezha 2" [24][31] - The advertising and marketing sector experienced a 6% revenue growth year-on-year, with a 14% increase in net profit in Q3, supported by AI-driven cost optimization [28][33] Group 4: Investment Recommendations - Recommended companies in the gaming sector include Giant Network, Kying Network, and Tencent Holdings, which are well-positioned to benefit from the ongoing AI integration [4][41] - In the film sector, companies like Mango Super Media and Shanghai Film are highlighted as key players benefiting from supportive policies and AI tools [4][24] - For the marketing sector, recommended companies include Huimai Technology and Inertia Media, which are expected to gain from AI advancements [4][28] Group 5: IP Expansion and Capitalization - The expansion of IP companies into overseas markets is becoming a core growth driver, with a focus on diversifying product categories [39][40] - Capitalization efforts are accelerating the growth of IP companies, with notable recommendations including Reading Group and Aofei Entertainment [39][40]

You seem to have an argument that they could work in lockstep. But for now, just let's think back to how the IP relationship has been redrawn with Disney and Open A. I.Was that for positive. Do you think. I asked the Mickey Mouse deal.Well, it's hard to know whether there is much substance to that deal if you look into it. We see Disney promising to invest money into open air. But it's a drop in the bucket compared to the amount of money that Openai says it's going to spend on infrastructure and chips.And t ...

Group 1 - The Hong Kong stock technology sector is currently experiencing a phase of recovery, supported by the central economic work conference's directives and the Hong Kong Monetary Authority's interest rate cuts following the Federal Reserve [1] - The technology sector is expected to maintain its leading role through 2026, with significant investment value in internet-weighted assets [1] - Active developments in AI and IP fields are noted, with OpenAI's release of GPT-5.2 enhancing the value chain from Q&A to delivery, and Disney's strategic partnership with OpenAI serving as a landmark example in the content industry of the AI era [1] Group 2 - The film industry is expected to maintain momentum with a rich lineup of key films for the New Year and Spring Festival, including major releases like "Avatar 3," which is likely to sustain industry interest [1] - Opportunities are emerging in the gaming sector during its adjustment period, with China's gaming export ecosystem gaining global recognition for quality [1] - Overall, the technology sector's growth logic remains clear in the medium to long term, driven by AI empowerment, content innovation, and improved policy environment [1] Group 3 - The Hong Kong Technology ETF (513020) tracks the Hong Kong Stock Connect Technology Index (931573), focusing on technology-themed listed companies that are tradable through the Stock Connect [1] - The index includes 30 representative technology leading securities, selected through quantitative methods, covering core areas such as information technology and electronic components, while balancing hardware manufacturing and software services [1] - The index systematically reflects the overall performance of the entire technology industry chain in the Hong Kong stock market [1]

Core Insights - The "2025 New Consumption Conference" held on December 17, organized by 21st Century Business Herald, gathered over a hundred guests from various sectors including consumer brands, investment institutions, and brokers to discuss rapid growth, innovation, and strategies in the consumer industry [1] Group 1: Industry Trends - The conference theme was "Cross-Border Growth and Integrated Innovation," focusing on industry trends, business models, products and services, and growth logic [1] - The consumer industry is undergoing profound changes, with new forces emerging for growth, driven by factors such as the IP economy and the rise of the Z generation's purchasing power [1] - AI is beginning to permeate the fabric of consumption and e-commerce, indicating a technological shift in the industry [1] - The competition among major platforms in the takeaway market is creating a resonance between online and offline channels [1] - Chinese consumer brands are increasingly entering global markets, while niche sectors like pet and technology consumption are experiencing robust growth [1] Group 2: Awarded Excellent Cases - Categories for awarded excellent cases include Annual Brand Case, Industry Innovation Case, Growth Enterprise Case, Consumption Technology Case, Value Investment Institution Case, and Outstanding Service Enterprise Case [1] - Notable awarded companies in the Consumption Technology category include Honor with its Magic8 series, Kuaishou Technology with its e-commerce initiatives, and MOVA with its V60 MOBIUS robot vacuum [4] - Growth Enterprise cases feature companies like Tasting, Yuanji Yunjiao, and Fengji Food Group, showcasing innovative strategies and market leadership [5] - Outstanding Service Enterprise cases include companies like Lingzhu and Jitu Express, highlighting advancements in service delivery [6] - Value Investment Institutions recognized include Sequoia China, Bailian Zhigao, and others, reflecting strong investment interest in the consumer sector [8]

Core Insights - The conference "New Consumption Conference" held in Shanghai focused on "cross-border growth and innovative integration" in the consumer industry, highlighting the evolving characteristics of the Chinese consumer market, which has undergone phases of "revenge spending, rational return, and structural differentiation" over the past three years [1][3]. Group 1: Market Trends - The current consumer market is increasingly characterized by stratification, personalization, and scenario-based consumption, necessitating precise market strategies to cater to diverse consumer needs [3]. - The "silver economy" is emerging as a significant consumer group, driven by the aging population, with growing market potential in areas such as elder care and entertainment services for younger seniors [3]. Group 2: Consumer Behavior - Youth consumers are becoming more rational in their spending, often comparing prices and seeking value for money, while also showing a rising demand for emotional value in their purchases [3]. - Instant consumption needs among young consumers are increasing, with a willingness to pay for time-saving and efficiency-enhancing products [3]. Group 3: Brand Strategies - Brands must provide more choices to meet the growing personalized demands of consumers, as highlighted by Adidas' approach to catering to different consumer segments with specific product lines [4][5]. - The importance of social media in e-commerce is emphasized, with brands needing to create a content pyramid for effective communication and conversion strategies [6]. Group 4: Celebrity and IP Utilization - Utilizing celebrity IP can enhance brand value by linking emotional value to products, allowing consumers to connect with brands through familiar figures [7]. - Successful brand collaborations require careful selection of partners and alignment of marketing goals to effectively engage target audiences [11]. Group 5: Innovative Marketing Approaches - The integration of online and offline experiences is crucial for driving consumer engagement, as demonstrated by Adidas' flagship store initiatives that attract consumers through unique events [8][9]. - Brands can leverage user-generated content and social media to create a closed-loop system of "communication-consumption-communication," enhancing brand visibility and consumer interaction [9]. Group 6: Future Collaborations - Adidas plans to deepen collaborations with diverse designers to infuse fresh ideas into their product lines, aiming to resonate with younger consumers and express cultural confidence [10]. - The essence of collaboration is to break boundaries and increase user engagement, ensuring that brand and celebrity styles align to avoid alienating audiences [11].

过去一年，消费行业可谓是精彩纷呈：IP、潮玩经济带动了Z时代年轻人的消费力；AI开始全面渗透消费与电商的肌理；众多中国消费品牌奔赴资本市场， 还踏上了全球出海的"远征"...... 作为大消费行业的年度总结，今年的21世纪经济报道"新消费大会"于12月17日在商业魔都——上海召开。本次会议，我们将与数百名消费行业人士和资本机 构代表，围绕"跨界增长融合创新"的主题，展开分享与讨论。 新消费品牌最重要的特质是什么？新消费行业未来一年有什么趋势？走，去跟嘉宾们做一个快问快答吧！ 21世纪经济报道记者刘婧汐上海报道 ...

Group 1 - The core viewpoint of the report highlights three main lines of AI implementation: the formation of edge-side entry points, practical iteration of model capabilities, and the maturity of multimodal tools [1][2] - The consumption market is shifting from "functional satisfaction" to "emotional resonance," with IP evolving from a symbol of traffic to emotional currency, indicating a strong potential for large IPs and their commercialization [3] - The domestic cultural product infrastructure is globally leading, with Millennials and Generation Z exhibiting cultural confidence and emotional consumption needs, creating a smooth supply-demand logic [3] Group 2 - The media industry shows clear attributes of both offense and defense, with positive investment opportunities in gaming, film, and publishing sectors [4] - The gaming sector is experiencing steady growth, with a high EPS support level and a strong safety cushion, suggesting a focus on companies with stable performance or significant product marginal changes [4] - The film industry is recovering post-pandemic, with an industry gross margin of 28.9% in Q1-Q3 2025, an increase of 7.2 percentage points, and a heightened emphasis on non-ticket revenue [4] - In publishing, state-owned educational materials and auxiliary businesses are expected to strengthen their fundamentals due to state backing, with local state-owned publishing companies offering a dividend ratio of 50-60% [4]

Core Insights - Main Line 1: Three main lines of AI implementation: formation of endpoint access, practical iteration of model capabilities, and maturity of multimodal tools. Focus on AI comic dramas, AI games, AI education, AI marketing, and AI publishing [4] - Main Line 2: Investment value in the IP industry [4] AI Applications - AI Comic Dramas: Significant marginal changes with rapid growth in supply and demand, improving production efficiency by over 300% and reducing costs by over 90%. Support from platform policies is driving high-quality growth [7] - AI Games: Increasing penetration of AI in the development phase, with light casual and interactive games likely to lead in AI integration. Future potential in enhancing user engagement through AI-driven companionship [7] - AI Marketing: New marketing models driven by AI technology, with 53.1% of advertisers using AIGC for creative content generation. Over 80% of consumers are shifting from multi-platform searches to AI one-stop consultations, indicating a need for optimization in generation engines [7] - AI Education: AI reduces costs and improves teaching efficiency, with strong demand for educational equity in China. AI+ education companies are expected to penetrate deeper into the market leveraging product and promotional capabilities [7] - AI Publishing: Successful integration of AI in publishing by overseas companies, with domestic publishers also advancing AI participation in both popular and academic publishing ecosystems [7] IP Industry - The consumer market is shifting from "functional satisfaction" to "emotional resonance," with IP evolving from a traffic symbol to an emotional currency. Anticipation for large IPs and their commercialization is high [7] - The domestic cultural product infrastructure is globally leading, with millennials and Generation Z exhibiting cultural confidence and emotional consumption needs, indicating a smooth supply-demand logic [7] Media Sector Investment Opportunities - Gaming: The industry shows steady growth, with high EPS support in the gaming sector. Focus on companies with strong performance stability or significant product changes [7] - Film: The market is experiencing improved content supply and industry structure, with a gross profit margin of 28.9% in Q1-Q3 2025, up 7.2 percentage points year-on-year. The industry is recovering post-pandemic, with a focus on non-ticket revenue [7] - Publishing: In the defensive dimension, state-owned publishing companies are expected to maintain a strong foundation due to state backing and content advantages. In the offensive dimension, publishing companies are exploring smart education and offline store value [7] Recommended Companies - US Stocks: ALPHABET (GOOGL.O), Cipher Mining (CIFR.O) [7] - Hong Kong Stocks: Alibaba, Tencent Holdings, Kuaishou-W, Yueda Group, and Huimeng Technology [7] - A-shares: AI comic dramas (Rongxin Culture, Huanrui Century, Yidian Tianxia, Zhongwen Online), AI marketing (Yidian Tianxia, BlueFocus, FenZhong Media), AI games (Kaiying Network, Century Huatong, Giant Network), AI education and publishing (Doushen Education, Southern Media, Century Tianhong) [7] - IP: Recommended companies include Pop Mart, Damai Entertainment, Yueda Group, Giant Star Legend, Shanghai Film, Rongxin Culture, and Aofei Entertainment [7] - Media Sector: Focus on gaming (Century Huatong, Kaiying Network, Giant Network, 37 Interactive Entertainment, Perfect World, G-bits), film (China Film, Light Media, Wanda Film, Hengdian Film, Happy Blue Sea, Huace Film, Shanghai Film, China Confucianism, Maoyan Entertainment, Damai Entertainment, Jiecheng Shares), and publishing (Shandong Publishing, Central Plains Media, Yangtze River Media, Southern Media, Phoenix Media, Zhongnan Media, Xinhua Wenshu, Zhejiang Publishing, Anhui Xinhua Media, Times Publishing, Zhongwen Media, Inner Mongolia Xinhua) [7]