Investment Rating - Industry view is rated as In-Line [4] Core Insights - The Asia Beauty market is currently experiencing a potential turnaround or bottoming phase, with varying growth rates across different segments and brands [2][6] - The report highlights significant year-on-year growth in cosmetics sales, particularly in the Chinese market, with some brands showing remarkable recovery post-pandemic [18][36] Summary by Sections China Beauty Market - The report provides a detailed analysis of the cosmetics sales growth in China, indicating fluctuations in growth rates over the years, with a notable recovery trend observed in recent quarters [6][18] - Monthly cosmetics import units showed a year-on-year growth of 17% in the first five months of 2025 [22] Cosmetics Sales Tracker - The quarterly sales tracker for major beauty brands in China reveals varied performance, with brands like Proya and Imeik showing strong growth rates, while others like AmorePacific and Marubi faced declines [18] - For instance, Proya's sales growth was recorded at 49% in 1Q21, while Imeik peaked at 228% in the same period [18] Online Shopping Trends - The report outlines the rankings of beauty products during major online shopping festivals, with L'Oreal and Proya consistently leading in sales across platforms like Tmall and Douyin [31][32] - The rankings indicate a strong presence of both international and local brands, with Chinese brands like Proya gaining significant market share [31][32] Market Share Analysis - The skincare and color cosmetics market shares in China are analyzed, showing a competitive landscape with brands like L'Oreal, Estee Lauder, and Proya dominating the market [39][41] - The report emphasizes the growing importance of online sales channels in driving brand visibility and consumer engagement [31][32]