Classic movie re - release

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《情书》等经典扎堆重映,老片比新片更受欢迎?
Di Yi Cai Jing· 2025-05-21 04:04
Core Viewpoint - The re-release of the classic Japanese film "Love Letter" in 4K format on May 20, 2023, coincides with the passing of actress Miho Nakayama, enhancing the film's emotional resonance and serving as a tribute to her legacy [1][2]. Box Office Performance - "Love Letter" initially premiered in China on May 20, 2021, with a box office of 65.19 million [1]. - The re-release on the same date in 2023 achieved a cumulative box office of 75.35 million on its opening day, outperforming other new releases in the same period, only behind "Dumpling Queen" and "Gold Rush" [1]. - As of May 21, 2023, "Love Letter" ranked first in daily box office share [1]. Cultural Impact - The film has become a classic over the past 30 years, blending themes of love, youth, and mortality, resonating deeply with audiences [1][8]. - The film's re-release not only caters to nostalgic fans but also attracts a new generation of viewers, highlighting the timeless nature of its themes [8]. Director's Reflection - Director Shunji Iwai expressed deep emotions regarding Nakayama's passing and reflected on their planned pilgrimage to Otaru, which was significant for the film's legacy [2]. - Iwai emphasized Nakayama's unique ability to portray contrasting characters, making her performances memorable and impactful [4][5]. Tourism Influence - The film's popularity has significantly boosted tourism in Otaru, Japan, as fans visit to experience the locations featured in the movie [7]. - Iwai noted that the film brought new prosperity to Otaru, similar to the historical significance of its herring fishing industry [7]. Market Trends - The recent trend of re-releasing classic films in China has shown positive box office results, with "Princess Mononoke" and "Ghost in the Shell" also performing well [9]. - The re-releases require lower production costs compared to new films, focusing mainly on restoration and marketing expenses [9]. - The current film market has seen a lack of new releases exceeding 500 million in box office, making classic films a viable option for audiences [9].