在宫崎骏眼里，自己无论多大年龄，依然坚持一次又一次回到创作的出发点，"去寻找令人欣慰和兴奋的东西"。 日本动画大师宫崎骏的作品近年不断在中国重映，引发广泛关注。2024年，《你想活出怎样的人生》荣获奥斯卡 最佳动画长片奖，吉卜力工作室获得戛纳金棕榈奖，这部片子在中国也颇受好评。1986年的《天空之城》2023年 在中国院线重映，次年则是2004年的《哈尔的移动城堡》重映。今年"五一"，宫崎骏1997年创作的动画长片《幽 灵公主》也登陆中国院线。 《千与千寻》的舞台剧日文原版今年首次来到中国，由桥本环奈等人气明星主演，在上海文化广场连演42场。 一位看过宫崎骏所有作品的爱好者告诉记者，宫崎骏的故事想象力非常瑰丽，但他刻意在故事中留下很多的空 隙，他是以画面来说话的人，用画面打动观众的潜意识。 作品不断圈粉，而宫崎骏和他的创作伙伴们还在继续奋斗。在首次出版简体中文版的《出发点：1979~1996》一 书中，宫崎骏说，"此时此刻，我正在探索自己该走的路"。在他眼里，自己无论多大年龄，依然坚持一次又一次 回到创作的出发点，"去寻找令人欣慰和兴奋的东西"。 《出发点》的编辑翟明明说，这本书给她最深刻的印象，如"出发点" ...

上周末，动画电影《浪浪山小妖怪》上映，虽然它撼动不了《南京照相馆》的票房榜首之位，但两天票房破亿、豆瓣开分8.6，已经算得上是叫好又叫 座。 此前，《哪吒之魔童闹海》和《罗小黑战记2》分别拿下了豆瓣8.5和8.7的高分。 进入暑期档后，《酱园弄·悬案》《你行！你上！》等真人大片的表现远低于预期，而《罗小黑战记2》《浪浪山小妖怪》则口碑票房双丰收。对比下来， 动画电影俨然已经成为了托住内地院线票房基本盘的主力军。 01 观众对一部动画电影的期待，往往源于三个方面：其一是IP，其二是导演，其三是制作团队。 一进入2025年，《哪吒之魔童闹海》的惊艳表现就让业内外都开始重新审视动画电影的潜力。尽管清明档、五一档、暑期档的总票房对比往年都在下滑， 但动画电影的票房对比往年并未下滑太多。 比如宫崎骏经典作品的重映。2023年《天空之城》拿下1.35亿票房，2024年《哈尔的移动城堡》拿下1.67亿票房，今年的《幽灵公主》依然可以拿下1.11 亿票房。 今年春节档之外，唯一一个票房超越去年的档期，正是动画电影扎堆的六一档。 | 票房 | 档期票房 月票房 | 年票房 | 自定义 | | --- | --- | --- | ...

Core Viewpoint - The re-release of the classic Japanese film "Love Letter" in 4K format on May 20, 2023, coincides with the passing of actress Miho Nakayama, enhancing the film's emotional resonance and serving as a tribute to her legacy [1][2]. Box Office Performance - "Love Letter" initially premiered in China on May 20, 2021, with a box office of 65.19 million [1]. - The re-release on the same date in 2023 achieved a cumulative box office of 75.35 million on its opening day, outperforming other new releases in the same period, only behind "Dumpling Queen" and "Gold Rush" [1]. - As of May 21, 2023, "Love Letter" ranked first in daily box office share [1]. Cultural Impact - The film has become a classic over the past 30 years, blending themes of love, youth, and mortality, resonating deeply with audiences [1][8]. - The film's re-release not only caters to nostalgic fans but also attracts a new generation of viewers, highlighting the timeless nature of its themes [8]. Director's Reflection - Director Shunji Iwai expressed deep emotions regarding Nakayama's passing and reflected on their planned pilgrimage to Otaru, which was significant for the film's legacy [2]. - Iwai emphasized Nakayama's unique ability to portray contrasting characters, making her performances memorable and impactful [4][5]. Tourism Influence - The film's popularity has significantly boosted tourism in Otaru, Japan, as fans visit to experience the locations featured in the movie [7]. - Iwai noted that the film brought new prosperity to Otaru, similar to the historical significance of its herring fishing industry [7]. Market Trends - The recent trend of re-releasing classic films in China has shown positive box office results, with "Princess Mononoke" and "Ghost in the Shell" also performing well [9]. - The re-releases require lower production costs compared to new films, focusing mainly on restoration and marketing expenses [9]. - The current film market has seen a lack of new releases exceeding 500 million in box office, making classic films a viable option for audiences [9].

Core Viewpoint - The film market is facing increasing risks, with significant declines in box office revenue and audience attendance during the May Day holiday period in 2025 compared to previous years [1][3][5]. Box Office Performance - The box office for the May Day holiday in 2025 was 747 million yuan, a year-on-year decline of 51.1% [1]. - Daily average box office during this period was 150 million yuan, marking the lowest in nearly a decade (excluding 2020 and 2022) [1]. - The number of moviegoers reached 18.9 million, down 50% year-on-year, with a total of 2.33 million screenings, a slight decrease of 2% [1]. Cinema Operations - The average ticket price dropped to 39.54 yuan, the first time below 40 yuan in three years [3]. - Average revenue per cinema per day fell to 12,000 yuan, a decrease of 52.0% year-on-year [3]. - The number of cinemas in operation during the May Day holiday was 12,500, an increase of 2.0% year-on-year, with 75,500 screens, up 2.2% [2]. Film Supply and Quality - The May Day holiday featured a high supply of films but lacked any blockbuster hits, with the top films grossing below 200 million yuan [4]. - The films "Water Dumpling Queen," "Hunting Game," and "Princess Mononoke" led the box office with 192 million yuan, 135 million yuan, and 69.59 million yuan, respectively [4]. Market Trends - The film industry is experiencing a pronounced polarization, with significant profits concentrated among top films while others struggle [6][9]. - The success of "Nezha: The Devil's Child" has led to substantial revenue growth for its production company, Light Media, with Q1 2025 revenue up 177.87% to 2.975 billion yuan [8]. Cost Management and Production Strategies - Film companies are facing pressure to reduce costs while increasing investment in projects, as indicated by the comments from industry executives [11][17]. - The production cycle is lengthening, with more emphasis on script refinement and cost control [17][18]. - The need for precise project cost management is becoming critical for attracting investment and addressing the film shortage issue [16]. Conclusion - The film industry must undergo a more rigorous industrial transformation to survive in the current market environment [19][20].

Investment Rating - The report maintains a "Buy" rating for several key companies in the media sector, including Kaiying Network, Yaoji Technology, Vision China, and others [9][10]. Core Insights - The media industry saw a weekly increase of 1.40% from May 3 to May 9, 2025, ranking 24th among industries, while the Shanghai Composite Index rose by 1.92% [2][13]. - The AI application sector is experiencing significant growth, with two Chinese AI applications surpassing 100 million monthly active users in April 2025, led by ChatGPT with 546 million users, a 22.59% increase from the previous month [3][24]. - The gaming market in China reached a total scale of 85.704 billion yuan in Q1 2025, marking a year-on-year growth of 17.99%, with mobile gaming growing by 20.29% [4][40]. - The domestic box office for the May Day holiday in 2025 totaled 747 million yuan, a decline of 51.11% year-on-year, with the average ticket price dropping slightly [4][51]. Summary by Sections Market Performance - The media industry (Shenwan) increased by 1.40% during the week, with notable performances from companies like Baotong Technology and ST Zhongqingbao [2][20]. AI Application Data - In April 2025, ChatGPT led the monthly active user rankings with 546.15 million, followed by Alibaba's Quark and Doubao with 149.1 million and 107.28 million users, respectively [3][25]. Gaming Data - The Chinese gaming market's total scale was 85.704 billion yuan in Q1 2025, with mobile gaming contributing 63.626 billion yuan [4][40]. Film Data - The total box office for the May Day holiday in 2025 was 747 million yuan, with the top film "Dumpling Queen" earning 192 million yuan, accounting for 25.7% of the total box office [4][51].

Core Insights - The May Day holiday in China saw a significant decline in box office performance compared to the previous year, with total box office revenue dropping by 51.1% to 747 million yuan, averaging 149 million yuan per day [2][4] - The number of moviegoers decreased from 37.81 million last year to 18.90 million this year, resulting in an average occupancy rate falling from 12.6% to 6.6% [4][2] - Despite a diverse lineup of new films, none achieved significant box office success, leading to an overall disappointing performance for the holiday period [27][30] Box Office Performance - The total box office for the May Day holiday was 747 million yuan, a stark contrast to the previous year's performance [2] - The leading film, "Dumpling Queen," failed to resonate with audiences, earning only 135 million yuan, significantly lower than comparable films from previous years [30][39] - Other films, including "Game of Gold" and "Life Opens the Door," also underperformed, with the former earning only 135 million yuan compared to its predecessor's 255 million yuan [30][32] Audience Trends - The audience's viewing frequency has declined from 3.0 times per year in 2016-2019 to 2.3 times in 2023-2024, indicating a shift towards more conservative viewing habits [53] - The total number of moviegoers has decreased from 500 million to 430 million, reflecting a broader trend of reduced engagement with cinema [53] - The proportion of advance ticket sales has dropped to 20%, with many viewers opting to purchase tickets closer to showtime, indicating a lack of trust in the quality of films [53] Supply and Demand Dynamics - The Chinese film market is increasingly reliant on key holiday periods, which has led to a scarcity of major films outside these times, resulting in a lack of blockbuster hits [41][42] - The concentration of high-profile films in major holiday slots has left regular weekends with fewer significant releases, contributing to a decline in overall box office performance [44] - The imbalance in supply has created a situation where even during holiday periods, the absence of strong films has led to disappointing results [46] Industry Challenges - The film industry is facing a crisis of confidence, with audiences perceiving a lack of quality in current offerings, which is impacting box office performance [52] - The competition from other entertainment forms, such as live performances, has intensified, with ticket sales for live events increasing by 50.76% during the same period [54] - The industry must focus on cost reduction, supply adjustment, and content innovation to regain audience trust and improve box office performance [59]

Core Insights - The May Day box office has significantly declined, reaching only 7.47 billion, which is 48% of last year's figures, indicating a substantial drop in audience engagement [2][4][5] - The audience demographic is shifting, with a notable decrease in younger viewers, particularly those under 24, whose representation has dropped to 17% this year from 38.4% in 2021 [5][7][9] - Despite the higher quality of films this year, as indicated by ratings, the box office performance has not improved, raising questions about the correlation between film quality and commercial success [10][11][18] Box Office Performance - The total box office for the May Day period was 7.47 billion, which is lower than previous years, including 2016 and 2017 [2][3] - The average daily box office during this period is at a ten-year low, reflecting a concerning trend in audience attendance [4][5] - The number of screens has increased from 34,000 in 2015 to 79,000 this year, yet the box office performance has regressed significantly [3] Audience Demographics - The proportion of viewers under 24 has decreased sharply, with 20 and under dropping by 42% compared to last year [5][7] - Older demographics are increasingly dominating the audience, with higher age groups showing a consistent rise in attendance [7][9] - The trend indicates a decline in the social aspect of cinema-going, with more individuals opting for solo viewings rather than group outings [7][9] Film Quality and Market Trends - Films released during the May Day period received decent ratings, yet their box office returns were disappointing, suggesting a disconnect between critical acclaim and audience turnout [10][11][18] - The market is seeing a saturation of similar genres, leading to viewer fatigue and a reluctance to engage with new releases [22][25] - The success of films like "Spirited Away" demonstrates that established titles can still perform well, indicating a potential strategy for future releases [20][21] Future Outlook - The industry is encouraged to innovate and adapt to changing audience preferences, particularly by exploring diverse themes and demographics [24][25] - There is a call for better management of production and marketing costs to ensure profitability even in less favorable market conditions [25][26] - The upcoming summer season is viewed as a critical opportunity for recovery, with hopes for improved box office performance through strategic releases [26]

Core Insights - The total box office for the 2025 "May Day" holiday period reached 740 million yuan, with over 18.73 million viewers and 2.33 million screenings [1] - Guangdong province accounted for approximately 110 million yuan, representing 14.8% of the national box office, showing a slight increase from the Qingming Festival's 14.5% [1] - The top three films during this period were "Dumpling Queen," "Hunting Gold: Game," and "Princess Mononoke" [1] Film Performance - "Dumpling Queen," directed by Liu Wei Qiang and starring Ma Li, led the box office with over 190 million yuan during the holiday, and has grossed over 200 million yuan in total since its release [2] - "Hunting Gold: Game," produced by Andy Lau, earned over 130 million yuan, making it the second highest-grossing film of the holiday [2] - "Nezha: The Devil's Child" continued to perform well, contributing 8.8% of the box office with nearly 65 million yuan despite a low screening rate of less than 7% [3]

Group 1 - The May Day box office has significantly dropped, with some films experiencing a "halving" of expected revenue, indicating a severe downturn in the market [1] - "Dumpling Queen" is the only film that exceeded expectations, potentially reaching 400 million, while other films like "Life Opens the Door" and "Big Wind Kill" underperformed despite positive reviews [5][7] - The overall market sentiment has shifted, with projections for the annual box office now lowered to 450 billion, down from earlier expectations of 550-600 billion [7][8] Group 2 - The Chinese film industry is facing a crisis due to a lack of transparency in cost structures, leading to inflated production costs that do not reflect actual expenses [8][9] - Current film production costs are often based on speculative future box office returns, creating a disconnect between reported costs and actual financial realities [9][10] - The industry needs to adopt a more transparent cost structure similar to Hollywood, with suggested cost caps for different genres to ensure profitability and sustainability [12]

Core Insights - The total box office for the May Day holiday period (May 1-5, 2025) has surpassed 720 million, with the film "Dumpling Queen" leading the box office at 185 million [1][4] - "Dumpling Queen" is the only film to exceed 200 million in this holiday period, with a projected total box office of 384 million [1] - The film "Ghost Princess" has made its debut in China, achieving a box office of 68.25 million in five days, and has a high Douban rating of 8.9 [1][5] - The overall box office for 2025 has reached 26.309 billion, reflecting a 30.7% increase compared to the same period last year [7] Box Office Performance - "Dumpling Queen" leads with a box office of 184.59 million, accounting for 25.6% of the total box office [4] - "Hunting Game" follows with 127.87 million, representing 17.7% of the total [5] - "Ghost Princess" and "Nezha: The Devil's Child" have box offices of 68.25 million and 63.62 million, respectively, with "Nezha" being a long-standing favorite [1][5] Audience Demographics - Male audience representation has increased to 43.8% from 38.6% year-on-year, with "Thunder Team" and "Hunting Game" attracting a significant male viewership [6] - "Ghost Princess" and "Dumpling Queen" have over 61% female audience representation [6] - The film "Nezha: The Devil's Child" remains popular among family audiences and has the highest proportion of new and low-frequency viewers [7] City Performance - Major cities such as Shanghai, Beijing, and Shenzhen are leading in box office performance during the holiday period [7] - Cities like Wuhan and Suzhou have shown improved box office rankings compared to last year [7] Market Trends - The diversity in film types during the May Day holiday is expected to reduce homogenization in competition and promote healthy market development [7]