Core Insights - Kylie Cosmetics celebrates a decade of beauty innovation and cultural impact, evolving from a viral phenomenon to a global beauty empire [1] - The brand was launched in November 2015 with the Kylie Lip Kit, which sold out in less than a minute, disrupting the beauty industry with its direct-to-consumer model [2] - Kylie Cosmetics has expanded its product line to over 400 SKUs, including a full range of face, eye, and brow products, and has undergone a full relaunch with clean, vegan, and cruelty-free formulations [3] Product Development - The brand's commitment to high-quality, accessible products is evident in its expansion into complexion products, including foundation and concealer, and the award-winning Skin Tint Blurring Elixir [3] - Kylie Cosmetics has launched its first fragrance, Cosmic Kylie Jenner, which became the bestselling fragrance launch in the USA and UK in 2024 [3] Anniversary Celebration - To commemorate its 10-year anniversary, Kylie Cosmetics is launching a limited-edition King Kylie Collection, featuring nostalgic products and new items inspired by Kylie's hair colors [4] - The King Kylie Collection debuted on KylieCosmetics.com on October 18th and will be available at omnichannel retailers [4] Event Details - A pop-up event in WeHo, Los Angeles, from October 18th to October 26th will allow consumers to shop the King Kylie collection in-person and access exclusive merchandise [5]