Core Insights - Walmart Inc. is set to remove synthetic dyes and approximately 30 other additives from its U.S. private-label food lines, marking one of the most significant overhauls by a major retailer [1] - The decision is driven by consumer feedback, with over half of customers inspecting ingredient lists and nearly two-thirds desiring increased transparency [2][3] Company Actions - Walmart's private-label brands affected include Great Value, Marketside, Freshness Guaranteed, and bettergoods [1] - The company has already achieved that about 90% of its U.S. private-label food products are free of synthetic dyes, with a full transition expected by January 2027 [4] Industry Trends - Other major food manufacturers, such as Kraft Heinz and General Mills, are also responding to consumer and regulatory pressures by eliminating artificial colors from their products [5] - These industry shifts towards cleaner-label standards may be accelerated by Walmart's reformulation efforts [6]