Walmart plans to remove synthetic dyes and some other artificial ingredients from its private-label products by January 2027. Howard Schnapp / Newsday RM via Getty Images Close KEY TAKEAWAYS The world's largest retailer is joining the trend of moving away from synthetic dyes to natural alternatives. Walmart (WMT) said Wednesday that it is working to remove synthetic dyes from all its private-label products, including Great Value, Marketside, Freshness Guaranteed, and bettergoods, by January 2027. The retai ...

Walmart Inc. (NYSE:WMT) is preparing to remove synthetic dyes and about 30 other additives, such as certain preservatives, artificial sweeteners, and fat substitutes, from its U.S. private-label food lines. The change is one of the most extensive overhauls ever undertaken by a major retailer. The adjustments will affect brands like Great Value, Marketside, Freshness Guaranteed, and bettergoods. John Furner, president and CEO of Walmart U.S., said the company is acting on direct consumer feedback. “Our cust ...