Environmental Impact & Challenges - Rivers in Indonesia are heavily polluted with plastic, creating hazardous conditions for those working to clean them [1][2] - The scale of plastic pollution has become normalized, posing a significant challenge to addressing the issue effectively [2] Company Strategy & Operations - Sungai Watch, founded to clean rivers, now focuses on analyzing plastic waste to identify the source of pollution [3][4] - The company has shifted from solely cleaning rivers to tracing the origins of plastic waste by sorting, counting, and documenting packaging [3][4] - Sungai Watch collaborates with a team of 200 people to clean hundreds of rivers [3] - Over 3 million pieces of packaging have been scanned to identify patterns and work towards upstream solutions [5] Government & Corporate Engagement - Data collected on plastic waste is presented to governments and brands to promote accountability [4] - The company is working with Indonesian ministers to establish an extended producer responsibility plan nationwide [6] Impact & Future Goals - Success is now measured by the reduction in the need for river cleanups, indicating a shift towards preventative measures [7]