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Busting the myths about sustainable fashion | Maja Nellström & Matilda Lidfeldt | TEDxGöteborg
TEDx Talks· 2025-07-14 16:20
[Applause] The fashion industry is one of the most resource intensive and polluting industries in the world. It contributes to environmental problems like climate change and water scarcity. If we really want to tackle these environmental problems, we need to rethink our beliefs and start focusing on what actually makes a difference.And after years of researching the environmental impact of clothing, one thing has become very clear to us. The fashion industry has been focusing on the wrong solutions. But the ...