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Equifax Launches B2bConnect Commercial Marketing Data in the Equifax Cloud™
Prnewswire· 2025-05-15 11:45
Core Insights - Equifax has launched B2bConnect, a cloud-based platform designed to enhance the efficiency of B2B marketing efforts by providing near real-time access to commercial marketing data [1][2] - The platform allows marketers to query over 67 million U.S.-based business records, facilitating the identification and targeting of top prospects [2] - B2bConnect offers a user-friendly interface for filtering and segmenting small business targets, enabling marketers to optimize their limited resources [3] Data Accessibility and Compliance - The platform provides comprehensive data including demographics, business contacts, firmographics, and industry codes, ensuring accurate lead generation [4] - Equifax emphasizes compliance with evolving regulations, offering high-quality data that adheres to data use rights and marketability flags [6] User Features and Integration - Users can sort and filter data, export selected fields, and save templates for future use, allowing seamless integration with existing CRM or marketing automation platforms [5] - The data can be exported in various formats such as Excel, CSV, Pipe Delimited, or Tab Delimited, enhancing usability for marketing teams [5]