Why does no one want to be first. Is it just because it's new or >> It's because it's new. Everybody's first to be second.Like everybody's like, I'll do it after. Um I think part of it is it's still I think it's people view that sports is pure. >> Right. >> Right.And >> but it's getting less and pure and pure by the day. >> No. And that's the problem.I mean, it really is. It's not it's not how you and I grew up. up.I mean, I know I'm older, but you ended up thinking that players or athletes were playing and ...

RT Bloomberg Live (@BloombergLive)TUNE IN: College athletics is facing its biggest shakeup yet. @dartmouth’s Mike Harrity joins Bloomberg #PowerPlayers to break down how he’s managing the power and politics behind multimillion-dollar decisions.Live in New York 9/4 1:25 PM ET.https://t.co/vvYlp8iNTN https://t.co/RP8V2IFkCv ...

For decades, no college athlete in America has been paid directly by their university. That is about to change. We explain how the new system works, and how it could reshape the industry as a whole https://t.co/vu5zecwnZt ...

streaming on CNBC plus. >> All right. Some news in college sports.This one out of the white House around paying players in both revenue and non-revenue sports. The issue is complicated. So let's try to make sense of it and bring in Brandon Copeland.He played in the NFL for ten years. He's the founder of Copeland Media. He's a member of our Financial Wellness Advisory Board, also graduated from the Wharton School University of Business.So nose business money in sports. And Brandon, as our viewers probably kn ...