Why does no one want to be first. Is it just because it's new or >> It's because it's new. Everybody's first to be second.Like everybody's like, I'll do it after. Um I think part of it is it's still I think it's people view that sports is pure. >> Right. >> Right.And >> but it's getting less and pure and pure by the day. >> No. And that's the problem.I mean, it really is. It's not it's not how you and I grew up. up.I mean, I know I'm older, but you ended up thinking that players or athletes were playing and ...

RT Bloomberg Live (@BloombergLive)TUNE IN: College athletics is facing its biggest shakeup yet. @dartmouth’s Mike Harrity joins Bloomberg #PowerPlayers to break down how he’s managing the power and politics behind multimillion-dollar decisions.Live in New York 9/4 1:25 PM ET.https://t.co/vvYlp8iNTN https://t.co/RP8V2IFkCv ...

For decades, no college athlete in America has been paid directly by their university. That is about to change. We explain how the new system works, and how it could reshape the industry as a whole https://t.co/vu5zecwnZt ...

College Sports Landscape - The current state of Name, Image, and Likeness (NIL) money is unsustainable and could lead to a "super league" of approximately 20 teams, disadvantaging other schools [2][3][6] - The executive order regarding paying college athletes lacks concrete rules or policies, raising questions about its enforceability and potential impact on federal funding for schools [4][7] - The NCAA has had rules against third-party NIL payments that are not brand sponsorships since 2021 [4] - College athletics leaders are uncertain about which rules to follow, including state laws, the executive order, House settlement terms, NCAA bylaws, or the College Sports Commission [7] Athlete Compensation and Rights - The only sustainable future for college athletics involves allowing athletes to organize into their own players association to negotiate terms of participation [5][8] - Enforcing rules without athlete involvement can lead to antitrust violations and legal challenges [9][13] - College football generates over $13 billion annually, and athletes are now beginning to receive a share of that revenue [12] - Athletes are being compensated through Name, Image, and Likeness (NIL) deals, which can be viewed as "pay for play" [12][13] Potential Solutions - Establishing clear and enforceable rules requires negotiation between schools, the NCAA, conferences, and athletes through a players association [8] - Classifying NIL deals as "pay for play" could enable the creation of real, enforceable rules, provided athletes are involved in the agreement [13]