streaming on CNBC plus. >> All right. Some news in college sports.This one out of the white House around paying players in both revenue and non-revenue sports. The issue is complicated. So let's try to make sense of it and bring in Brandon Copeland.He played in the NFL for ten years. He's the founder of Copeland Media. He's a member of our Financial Wellness Advisory Board, also graduated from the Wharton School University of Business.So nose business money in sports. And Brandon, as our viewers probably kn ...

Legal Challenge & Settlement Overview - A lawsuit challenges the NCAA settlement, which allows direct payments to athletes for NIL (Name, Image, Likeness) use, estimating $20 million in revenue sharing annually [2] - The settlement includes $2.8 billion in back pay for approximately 400,000 former athletes, which is a point of contention in the lawsuit [3] - The judge overseeing the case acknowledged Title IX related arguments but allowed the settlement to proceed as an antitrust case, leaving the door open for future Title IX challenges [11][12] Title IX & Gender Equality Concerns - Plaintiffs argue the revenue distribution underestimates the value female athletes bring to universities and violates Title IX, the federal law barring sex-based discrimination on college campuses [2][4] - Women's basketball, the top-listed women's sport, receives 1.1% of the revenue pie, significantly less than men's football and basketball, which receive over 90% combined [4] - One plaintiff was estimated to receive around $400 in back pay, highlighting the disparity [5] - Female athletes feel they are settling for "scraps" and deserve more, seeking a bigger seat at the table [7] Proposed Funding Formula - Plaintiffs propose a specific formula for broadcast compensation and athlete service compensation, allocating funds based on the ratio of men to women in the athlete pool each year [9][10] - For example, if men comprise 60% of the athlete pool, they would receive 60% of the designated funding, with women receiving the remaining 40% [10] NCAA's Perspective - The NCAA considers the settlement a "massive win" for student-athletes, enabling schools to provide direct financial benefits totaling nearly 50% of athletics department revenue [6]

It's a billion multibillion dollar industry um off of the backs of student athletes. Um you know obviously there's administrative side and all that but people all across all the sports men and women's people go to watch athletes play and the fact that people weren't able to be compensated for that for so long. Uh it's it's a crime.I feel for the people who weren't able to benefit from it. Um obviously it makes it different and it's a different landscape from a fan standpoint. There's a lot of movement.I und ...

Core Insights - Brag House Holdings, Inc. is launching a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative to enhance monetization strategies and engage Gen Z [1][2] - The NIL market is projected to grow to $1.5 billion by 2027, with 95% of NCAA athletes currently receiving little to no NIL compensation, indicating a significant opportunity for the company [3][4] Company Strategy - The initiative leverages Brag House's partnership with Learfield across 200+ NCAA campuses, allowing student-athletes to monetize digital assets like highlight reels and authenticated collectibles [2][4] - The platform aims to create a scalable revenue model by retaining transaction fees and recurring royalties from secondary marketplace activities [2][3] Technological Implementation - Athletes will use a no-code interface to mint and sell digital assets directly to fans, with automated smart contract systems facilitating transactions [4][6] - The company is exploring next-gen digital platforms that offer low fees and reliable verification systems to enhance user experience [4] Market Positioning - The NIL initiative aligns with Brag House's strategic roadmap, which includes building a Gen Z community, scaling B2B solutions, monetizing engagement, and activating proprietary data [5] - The company emphasizes that this initiative is about capturing value rather than chasing trends, leveraging its existing engagement with Gen Z [5] Future Plans - Initial NIL activations are expected to launch on select campuses in late 2025, with full platform capabilities anticipated to go live in early 2026 [6]

Core Viewpoint - Brag House Holdings, Inc. is launching a Name, Image, and Likeness (NIL) initiative aimed at helping student-athletes monetize their personal brands through digital collectibles and blockchain technology [1][2][3] Group 1: NIL Initiative Overview - The initiative seeks to empower student-athletes to connect directly with fans and generate revenue through authenticated digital collectibles and unique fan experiences [3][4] - Brag House aims to simplify the creation of digital collectibles using a no-code interface while ensuring compliance with NCAA and other regulations [4][5] - The platform will utilize secure digital ledger technology to facilitate transparent and efficient payments directly to student-athletes' wallets [6] Group 2: Market Context and Growth Potential - The NIL market was valued at approximately $917 million in 2022 and is projected to exceed $1.5 billion by 2027, indicating significant growth potential [7] - The global NFT trading volume surpassed $24 billion in 2023, with sports collectibles being a rapidly growing segment [7] - With over 20 million college students and half a million NCAA athletes in the U.S., the opportunity for Brag House to connect student-athletes with fans through blockchain-backed assets is substantial [8] Group 3: Future Plans and Collaborations - The NIL initiative is set to pilot with select campuses in late 2025, with further updates and collaborations with student-athletes expected as the infrastructure develops [10] - Brag House plans to enhance its NIL opportunities through various campus activations, including the Brag Gators Gauntlet Series and branded loyalty token integrations [11]