Core Insights - Fifth Third has launched the Small Towns & Small Cities initiative, with Lima, Ohio as the first selected community, aimed at advancing community and economic development in areas with a history of disinvestment [1][2][3] Initiative Overview - The initiative represents a four-year commitment to invest in Lima's housing, small business, workforce development, and infrastructure [1][4] - Lima was chosen due to its resilient community, strong local leadership, and the Better Together Plan aimed at revitalization [3][4] Financial Commitment - Fifth Third's previous Neighborhood Program has invested nearly $410 million in urban communities since 2021, catalyzing an additional $200 million from partners, indicating a strong financial backing for the new initiative [2] Focus Areas - Key focus areas include: - Strengthening housing and neighborhoods through revitalization efforts [5] - Revitalizing small business corridors and expanding workforce opportunities [6] - Improving infrastructure resiliency and advancing financial access [6] - Supporting community partners through philanthropic efforts [6] Community Engagement - The priorities for the initiative were informed by community listening sessions held in 2025, ensuring alignment with local needs and goals [6] Implementation Strategy - Fifth Third will deploy a comprehensive suite of community and economic development solutions, including: - Financing for housing and small businesses - Technical assistance and financial empowerment programs - Grants and loans through the Fifth Third Small Business Catalyst Fund [9][7] City Background - Lima, founded in 1831, serves as the county seat of Allen County and is a regional hub for government, industry, and culture in northwest Ohio [8]