Business Model & Revenue - La Russell, an independent artist, has generated millions of dollars from Valo, California [6] - The artist employs an innovative offer-based business model using sliding scales, allowing other artists to bid on collaborations and supporters to bid on various offerings [3] - This model allows fans to bid on concert tickets, merchandise, song royalties, and experiences with the artist [3] Independence & Strategy - Independence for the artist stems from necessity rather than a dislike for labels [5] - The artist emphasizes building something "mega," indicating ambitions beyond current million-dollar earnings [6] Fan Engagement & Community - The artist's approach fosters a deeper connection with supporters, turning fans into a family [4] - The artist's concerts attract a diverse audience, ranging from children to the elderly [4] Production & Vision - The artist and his team, Good Company, handle all audio and staging for local shows [2] - This allows the artist to fund his vision independently [3]