Core Insights - Keurig Dr Pepper has announced a strategic advertising collaboration with Disney Advertising aimed at redefining the connected consumer experience through personalized interactions [1][2] - The partnership focuses on integrating fandom, media, and shopper insights to create meaningful connections with consumers during college football season [2][3] Company Overview - Keurig Dr Pepper is a leading beverage company in North America with over 125 brands and annual revenue exceeding $15 billion [4] - The company holds leadership positions in various beverage categories, including carbonated soft drinks, coffee, tea, and mixers [4] Partnership Details - The collaboration with Disney will leverage storytelling and data capabilities to enhance Dr Pepper's connection to college football, featuring creative sponsored content and augmented reality integrations [2][3] - Initial elements of the partnership include weekly integrations on ESPN's Pat McAfee Show and a documentary-style social series highlighting the Dr Pepper Tuition Giveaway [5] Innovative Marketing Strategies - The Fansville series will be integrated into live college football broadcasts using mixed reality, allowing fans to experience the content in real-time [5] - The partnership will utilize audience intelligence capabilities by combining proprietary insights with retail data to deliver personalized content [5]