Core Insights - The article emphasizes the importance of battery life as a key consideration for consumers purchasing smartphones in the budget segment (under ₹20,000 or approximately $230) in India, despite the overall priority still being on SoC processors [2][3]. Group 1: Consumer Preferences - A recent survey by Counterpoint Research indicates that battery life is the most critical factor for 15% of consumers planning to buy smartphones under ₹20,000 [2][6]. - The top three factors influencing smartphone purchase decisions are processor performance, battery life, and storage capacity [2][3]. - The average battery capacity of smartphones in India has reached 5212 mAh, reflecting the growing consumer reliance on smartphones for various daily tasks [3][8]. Group 2: Market Trends - The increasing dependence on smartphones for social media, digital payments, photography, and other tasks has raised consumer expectations for performance, battery life, and usability [8]. - Consumers are becoming aware that larger battery capacities often lead to heavier devices, prompting a preference for lightweight designs that do not compromise on battery life [8]. - In the budget smartphone market, battery life has transitioned from being a supplementary feature to a decisive factor in purchase decisions [8]. Group 3: Company Overview - Counterpoint Research is a global market research firm focused on the technology ecosystem, providing insights and data across various sectors including smartphones, semiconductors, and consumer electronics [9]. - The company serves a diverse clientele, from smartphone OEMs to chip manufacturers and large tech firms, with a team of experienced analysts offering comprehensive market data and strategic consulting [9].