Consumer Financial Insecurity
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U.S. Consumers Drive Walmart's Grocery Penetration to Record 72% as Financial Insecurity Climbs, dunnhumby Finds
Businesswire· 2026-02-18 11:00
CINCINNATI--(BUSINESS WIRE)--U.S. consumers have driven Walmart's grocery penetration to a record 72% as financial insecurity among Americans ages 18–54 climbs to 70%, according to Wave 12 of the dunnhumby Consumer Trends Tracker (CTT) released today. Walmart serves over 190 million Americans monthly—2.5 times the reach of second-place Dollar General at 28.6%. Walmart's penetration rose 6 percentage points (pp) year over year, marking the largest growth in penetration among all retailers. The q. ...