Workflow
Consumer Focus
icon
Search documents
Genesco Creates Global Retail Organization to Sharpen Consumer Focus and Drive Growth
Businesswireยท 2025-09-30 10:50
Core Insights - Genesco Inc. has established the Journeys Global Retail Group to enhance consumer focus and drive growth by uniting its brands Journeys, schuh, and Little Burgundy [1][2][4] Group Structure and Leadership - Andy Gray has been promoted to Chief Executive Officer of the Journeys Global Retail Group, while Chris Santaella has been appointed as Global Chief Merchandising Officer [3][5] - Leadership from schuh and Little Burgundy will continue in their roles under the new organization [3] Market Positioning and Strategy - The new organization aims to position Genesco as a leading style-led, youth footwear retail group with a strong emphasis on the female consumer [2][4] - The unified leadership is expected to maximize opportunities, strengthen market positioning, and enhance collaboration with brand partners [4] Brand Focus - Journeys, schuh, and Little Burgundy are identified as key retailers targeting young, style-conscious females in their respective markets [4]