Another major challenge that may arise from AI-led journeys is how it could affect consumer trust, especially when third-party agents make mistakes.“For ChatGPT in particular, OpenAI needs revenue sources,” Baird said. “I would be extremely wary as a retailer that they're going to turn that around and charge me for it. That's coming.”The third-party platforms may then charge companies for what they learned from customer journeys made using their AI, according to Baird. The relationship would be similar to h ...