Core Viewpoint - The Coca-Cola Company announced that Chief Operating Officer Henrique Braun will become CEO in March 2024, succeeding James Quincey, who will transition to Executive Chairman after nine years of leadership [1][2]. Group 1: Leadership Transition - James Quincey has led Coca-Cola since 2017, during which the company expanded its product range beyond sodas to include waters, coffees, energy drinks, and dairy products, and successfully navigated the COVID-19 pandemic [2][3]. - Under Quincey's leadership, Coca-Cola's stock price increased by over 60% since May 2017 [2]. - Henrique Braun, a 30-year veteran of Coca-Cola, has held various leadership roles globally and was appointed COO in January 2023 [3]. Group 2: Strategic Focus - Braun will prioritize identifying new growth opportunities, addressing consumer needs, and enhancing the company's technology [4]. - Coca-Cola's stock has risen by 13.53% year-to-date, closing at $70.21, while competitor PepsiCo's stock has decreased by 0.34% this year [4].