Core Insights - FUTR Corporation has appointed Dave Zitting as a Strategic Advisor to support its expansion into mortgage-related payments and enhance its AI technology infrastructure [1][5]. Company Overview - FUTR is focused on building a next-generation payments and intelligence platform that allows consumers to control and monetize their financial data while providing enterprises with high-quality datasets [3][7]. - The company aims to address the fragmented and underutilized nature of mortgage data, which includes payments, underwriting attributes, and property information [4][5]. Strategic Appointment - Dave Zitting brings over 30 years of experience in mortgage origination and fintech innovation, having co-founded Primary Residential Mortgage, Inc. (PRMI), which originated $5.4 billion in loan volume in 2023 [2][5]. - His expertise will be crucial for FUTR as it seeks to navigate the complexities of the mortgage industry and expand its payments product offerings [5]. Market Potential - The mortgage industry is identified as a significant source of consumer financial data and a large payment ecosystem, which aligns with FUTR's long-term strategy [5]. - FUTR's approach combines payments, consumer-permissioned data, and high-fidelity AI to create value for both consumers and institutions [4][5]. Incentive Program - The company has granted 350,000 incentive stock options to consultants at an exercise price of $0.34, with a vesting schedule of 1/48th per month over five years [6].