Eu [Música] tava me preparando para vir para cá e o Marcos Souza, que trabalha comigo, falou assim: "Juliana, mas você vai assim. " "Ué, por quê. Tô pronta.Não vai trocar de roupa não. Quem sabe uma coisa assim com brilho, mais tapete vermelho. Marcos perguntou, né.Quem sabe uma coisa mais formal que combina com você jornalista. Aí eu peguei esse blazer aqui, vim para cá, mas no caminho eu fiz uma reflexão que esse estilo que me acompanhou por 38 anos de jornalismo político não combina com esse momento atua ...

Sustainability Claims & Greenwashing - The industry is seeing a rise in "eco" versions of products with claims of sustainability, but these claims are often superficial and misleading, potentially constituting greenwashing [1] - Companies are applying sustainable claims to products without integrating sustainability into their core business strategy, primarily to maximize profits [1] - Many products labeled as "recyclable" are only potentially recyclable, and the terms "recyclable" and "recycled" are often used interchangeably to confuse consumers [1] - Products marketed as "chemical-free" still contain chemicals, highlighting the misleading nature of such claims [1] - Some companies promoting "conscious" collections have a history of labor exploitation, raising concerns about ethical practices [1] Sustainability & Business Strategy - Companies focused solely on profit are deemed unsustainable in the long term, as consumers will eventually demand genuine sustainability [2] - Businesses should balance profit with the well-being of people and environmental protection, aligning with economic, social, and environmental sustainability [2] - The United Nations' ESG (Environment, Social, and Governance) concept, created in 2004, encourages companies to develop a strategic sustainability plan [2] - A sustainability report is increasingly required for companies to access funding and remain competitive [2] Consumer Action & Alternatives - Consumers are encouraged to question companies and challenge them to integrate sustainability genuinely [2] - Consumers are encouraged to avoid purchasing products labeled as "eco-friendly" that lack transparency and third-party certifications [2] - Sustainable solutions, though currently representing a small market share, are becoming more accessible and are often priced similarly to traditional products [2][3] - The cost of environmental damage and health issues far outweighs the perceived higher cost of sustainable alternatives [3]