[Música] Bom, queria começar dizendo que eu tô muito feliz de estar aqui nesse evento, porque é muito legal ver gente de tantas origens diferentes, idades diferentes, eh, discutindo um tema comum que é salvar a Amazônia, salvar a biodiversidade da Amazônia e os povos da Amazônia. A a biodiversidade representa todos os seres vivos do nosso planeta. Isso inclui animais, plantas, microrganismos e nós, seres humanos.A biodiversidade é responsável pela manutenção do nosso planeta habitável através de serviços ec ...

Sustainability Claims & Greenwashing - The industry is seeing a rise in "eco" versions of products with claims of sustainability, but these claims are often superficial and misleading, potentially constituting greenwashing [1] - Companies are applying sustainable claims to products without integrating sustainability into their core business strategy, primarily to maximize profits [1] - Many products labeled as "recyclable" are only potentially recyclable, and the terms "recyclable" and "recycled" are often used interchangeably to confuse consumers [1] - Products marketed as "chemical-free" still contain chemicals, highlighting the misleading nature of such claims [1] - Some companies promoting "conscious" collections have a history of labor exploitation, raising concerns about ethical practices [1] Sustainability & Business Strategy - Companies focused solely on profit are deemed unsustainable in the long term, as consumers will eventually demand genuine sustainability [2] - Businesses should balance profit with the well-being of people and environmental protection, aligning with economic, social, and environmental sustainability [2] - The United Nations' ESG (Environment, Social, and Governance) concept, created in 2004, encourages companies to develop a strategic sustainability plan [2] - A sustainability report is increasingly required for companies to access funding and remain competitive [2] Consumer Action & Alternatives - Consumers are encouraged to question companies and challenge them to integrate sustainability genuinely [2] - Consumers are encouraged to avoid purchasing products labeled as "eco-friendly" that lack transparency and third-party certifications [2] - Sustainable solutions, though currently representing a small market share, are becoming more accessible and are often priced similarly to traditional products [2][3] - The cost of environmental damage and health issues far outweighs the perceived higher cost of sustainable alternatives [3]

Career & Self-development - The speaker emphasizes the importance of viewing scarcity as an opportunity for innovation and resourcefulness [1][5] - The speaker highlights the value of volunteering as a means to gain access to opportunities and develop skills, especially when resources are limited [3] - The speaker advocates for embracing opportunities, even when they appear as interruptions, as they can lead to unexpected growth and success [13][15] - The speaker shares the experience of mentoring women and enabling seven of them to win seed capital of R$ 10,000 each to invest in their businesses [10][11] Personal Growth & Resilience - The speaker learned agility by sharing a bathroom with 10 siblings, which required quick adaptation and efficiency [6] - The speaker learned about sustainability from her father, who planted native trees to provide shade and resources in a dry environment [1] - The speaker's early experiences of being called upon to help with tasks instilled a sense of responsibility and provided learning opportunities [1][2][3] - The speaker emphasizes the importance of being open to new experiences and saying "yes" to opportunities, even without knowing the outcome [5][7][8]