Eu [Música] tava me preparando para vir para cá e o Marcos Souza, que trabalha comigo, falou assim: "Juliana, mas você vai assim. " "Ué, por quê. Tô pronta.Não vai trocar de roupa não. Quem sabe uma coisa assim com brilho, mais tapete vermelho. Marcos perguntou, né.Quem sabe uma coisa mais formal que combina com você jornalista. Aí eu peguei esse blazer aqui, vim para cá, mas no caminho eu fiz uma reflexão que esse estilo que me acompanhou por 38 anos de jornalismo político não combina com esse momento atua ...

[Música] O que é um prato bonito para vocês. Aquele que você olha e já pensa em tirar uma foto, né, para registrar a beleza da comida, o equilíbrio das cores, como se essa imagem guardasse o sabor. Mas e se ao olhar para esse prato a gente passasse a ver além e enxergasse o impacto que ele causa, o impacto sobre o planeta, sobre quem planta, sobre quem serve, sobre quem come.A regeneração está no prato. Muita gente acha que food design é sobre estética, sobre um prato bonito, sobre um prato de comer com os ...

Biodiversity & Conservation - 20% of the planet's biodiversity is in Brazil, most of which is in the Amazon, but 20% of the Amazon has already been lost [2] - Traditional conservation separated people from nature, but a new paradigm integrates people into conservation unit management for sustainable use of biodiversity [5] - Monitoring biodiversity is crucial, exemplified by the Pirarucu monitoring technology, which increased populations by over 400% in managed areas [6][9] - Combining scientific methods with traditional knowledge from indigenous communities is powerful for Amazon conservation [25] - Investment in ancestral knowledge and local Amazonian research is essential for solutions, as the solution for the Amazon lies within the Amazon [26] Technology & Monitoring - Current technologies effectively monitor the forest from above, but struggle to monitor what's inside the forest, including animals [10][12] - The Instituto Mamirauá developed technology using AI to monitor biodiversity in real-time, aiming for a system to monitor the entire Amazon [20] - The system integrates photo and audio capture, identifying species in real-time autonomously, forming the largest network of autonomous sensors in the Amazon [21] - This technology integrates with laser monitoring and satellite imagery, providing species presence data and models for prioritizing conservation areas, reducing information gathering time from months/years to hours [22] - The "Drop" technology allows remote deployment via drones, supporting territory surveillance by communities and indigenous peoples, generating alerts for invasions and species presence [23][24]

Sustainability Claims & Greenwashing - The industry is seeing a rise in "eco" versions of products with claims of sustainability, but these claims are often superficial and misleading, potentially constituting greenwashing [1] - Companies are applying sustainable claims to products without integrating sustainability into their core business strategy, primarily to maximize profits [1] - Many products labeled as "recyclable" are only potentially recyclable, and the terms "recyclable" and "recycled" are often used interchangeably to confuse consumers [1] - Products marketed as "chemical-free" still contain chemicals, highlighting the misleading nature of such claims [1] - Some companies promoting "conscious" collections have a history of labor exploitation, raising concerns about ethical practices [1] Sustainability & Business Strategy - Companies focused solely on profit are deemed unsustainable in the long term, as consumers will eventually demand genuine sustainability [2] - Businesses should balance profit with the well-being of people and environmental protection, aligning with economic, social, and environmental sustainability [2] - The United Nations' ESG (Environment, Social, and Governance) concept, created in 2004, encourages companies to develop a strategic sustainability plan [2] - A sustainability report is increasingly required for companies to access funding and remain competitive [2] Consumer Action & Alternatives - Consumers are encouraged to question companies and challenge them to integrate sustainability genuinely [2] - Consumers are encouraged to avoid purchasing products labeled as "eco-friendly" that lack transparency and third-party certifications [2] - Sustainable solutions, though currently representing a small market share, are becoming more accessible and are often priced similarly to traditional products [2][3] - The cost of environmental damage and health issues far outweighs the perceived higher cost of sustainable alternatives [3]

Career & Self-development - The speaker emphasizes the importance of viewing scarcity as an opportunity for innovation and resourcefulness [1][5] - The speaker highlights the value of volunteering as a means to gain access to opportunities and develop skills, especially when resources are limited [3] - The speaker advocates for embracing opportunities, even when they appear as interruptions, as they can lead to unexpected growth and success [13][15] - The speaker shares the experience of mentoring women and enabling seven of them to win seed capital of R$ 10,000 each to invest in their businesses [10][11] Personal Growth & Resilience - The speaker learned agility by sharing a bathroom with 10 siblings, which required quick adaptation and efficiency [6] - The speaker learned about sustainability from her father, who planted native trees to provide shade and resources in a dry environment [1] - The speaker's early experiences of being called upon to help with tasks instilled a sense of responsibility and provided learning opportunities [1][2][3] - The speaker emphasizes the importance of being open to new experiences and saying "yes" to opportunities, even without knowing the outcome [5][7][8]