Group 1 - Omnicom Media Group (OMG) was recognized as the most honored media holding company at the 2025 Cannes Lions International Festival of Creativity, winning a total of 83 Lions, including 15 golds and 2 Grand Prix awards [1][2] - OMD and PHD, two agencies under OMG, secured the 1 and 3 positions for Media Network of the Year, marking the fourth time since 2021 that an OMG agency has received this honor [2][3] - OMD has been named Media Network of the Year for the third time since 2022, outperforming other agencies in terms of Media Lions won and shortlist placements [3][4] Group 2 - OMG announced eight first-mover partnerships during the Cannes festival, aimed at enhancing brand growth through live content and commerce, including collaborations with Disney, Walmart, Amazon, Meta, X, PayPal, and Google [4][5] - The partnerships focus on programmatic bidding during live sports, influencer connections on Walmart's platforms, leveraging Amazon Marketing Cloud, enhancing influencer discovery with Meta, real-time trending topics with X, and activating live strategies on YouTube [4][5] Group 3 - CEO Florian Adamski emphasized that OMG's success is attributed to a high-performance culture focused on delivering the best consumer response, showcasing creativity and innovation as key drivers of business outcomes [5] - The agency's performance at Cannes and other international award shows reflects its commitment to client responsibilities and creating impactful consumer experiences [5][6]

Core Viewpoint - TNL Mediagene has entered a business alliance with WOWOW to enhance their media businesses and develop innovative media ventures, including a new promotional menu on the social commerce platform "CoSTORY" [1][6]. Group 1: Business Alliance and Collaboration - The business alliance agreement was signed on October 18, 2024, aiming to foster growth in media businesses [1]. - The collaboration will leverage the strengths of both companies, combining TNL Mediagene's content commerce expertise with WOWOW's extensive viewer reach [3][4]. - The partnership aims to create a new form of content distribution that utilizes diverse media approaches to enhance product storytelling [2]. Group 2: Promotional Menu "CoSTORY with WOWOW" - The "CoSTORY with WOWOW" promotional menu connects viewing experiences directly to purchase opportunities through various media outlets and social media channels [4]. - TNL Mediagene's media outlets reach approximately 30 million monthly readers, while WOWOW has around 2.3 million subscriptions across its broadcasting and on-demand services [4]. - Plans for product promotions will be tailored based on product characteristics and target segments to maximize effectiveness [5]. Group 3: CoSTORY Platform Overview - CoSTORY is a social commerce platform where users can pre-order and purchase unique and exclusive products not widely available [6]. - The collaboration with WOWOW will lead to the joint operation of new social media channels and integrated solutions combining TV commercials with digital advertising [6]. Group 4: Company Background - TNL Mediagene was formed in May 2023 through the merger of The News Lens Co., Ltd. and Mediagene Inc., operating across multiple media brands in Japanese, Chinese, and English [7]. - The company focuses on high-quality content and appeals to younger audiences, with a workforce of approximately 500 employees across Asia [7].