Core Insights - H1 2025 was a transformative period for the company following its public listing on NASDAQ in December 2024, focusing on strategic growth through M&A and capital access [1][3] Group 1: Strategic Growth Initiatives - The company aims for strategic organic and inorganic growth opportunities, emphasizing an active M&A strategy as a key pillar for future development [1][3] - The merger of The News Lens and Mediagene in 2023 and nine other acquisitions since 2018 highlight the company's commitment to M&A [3] Group 2: Media Expansion - The company launched popular Japanese media properties into the global Mandarin language market, generating over 10 million monthly unique users in Japan [4] - Roomie International surpassed 1 million monthly pageviews within its first year, indicating strong market potential [4] Group 3: AI Technology Implementation - The rollout of the Ad2 AI Agent in March 2025 enhances advertising decisions through data-driven insights and automation, improving efficiency and accuracy [5] - Additional AI initiatives include an AI-powered content management system and cost reduction strategies that optimize both revenue and expenses [6][7] Group 4: Content Commerce Strategy - The company is increasing its focus on Content Commerce, which has proven effective in driving customer engagement and purchase behavior [8] - Strategic partnerships and new channels are being developed to enhance this initiative [8] Group 5: Talent Acquisition and Restructuring - Key C-Level hires and promotions were made to strengthen the leadership team, including a Chief Governance Officer and Chief Human Resources Officer [10] - The company is restructuring to streamline operations and better fit its new public company status [10] Group 6: Investor Relations and Public Visibility - The company initiated research coverage by prominent Wall Street firms, enhancing its visibility in the investment community [12] - Participation in major conferences, such as the 2025 Generative AI Conference, has expanded the company's presence in the AI ecosystem [12] Group 7: Future Outlook - The company plans to continue expanding media properties, promoting technology and AI offerings, and pursuing further M&A opportunities in H2 2025 [13]

Company Overview - TikTok Shop officially launched in Japan on June 30, 2025, providing access to 33 million monthly active TikTok users in Japan, marking a significant step in TikTok's global e-commerce strategy [1][6] - The company has an existing Content Commerce strategy through its media brand Gizmodo Japan, leveraging its audience to sell advertising and sponsored content [3] Industry Insights - Content Commerce combines traditional e-commerce with engaging digital content, resulting in higher conversion rates and becoming a focal point for advertisers as shopping shifts to digital channels [2] - The total transaction volume for TikTok Shop is projected to reach billions of dollars in the United States alone, indicating the potential growth of this e-commerce model [2] Strategic Initiatives - The launch of TikTok Shop in Japan is seen as a game-changing moment for the creator economy, allowing the company to pioneer a new business model that integrates media influence with direct commerce [4] - The company's commerce business, including 7NaNatural, operates within its Technology business unit, which contributed $14.2 million to FY2024 consolidated revenue, growing at a rate of 34% [5]

Core Viewpoint - TNL Mediagene has entered a business alliance with WOWOW to enhance their media businesses and develop innovative media ventures, including a new promotional menu on the social commerce platform "CoSTORY" [1][6]. Group 1: Business Alliance and Collaboration - The business alliance agreement was signed on October 18, 2024, aiming to foster growth in media businesses [1]. - The collaboration will leverage the strengths of both companies, combining TNL Mediagene's content commerce expertise with WOWOW's extensive viewer reach [3][4]. - The partnership aims to create a new form of content distribution that utilizes diverse media approaches to enhance product storytelling [2]. Group 2: Promotional Menu "CoSTORY with WOWOW" - The "CoSTORY with WOWOW" promotional menu connects viewing experiences directly to purchase opportunities through various media outlets and social media channels [4]. - TNL Mediagene's media outlets reach approximately 30 million monthly readers, while WOWOW has around 2.3 million subscriptions across its broadcasting and on-demand services [4]. - Plans for product promotions will be tailored based on product characteristics and target segments to maximize effectiveness [5]. Group 3: CoSTORY Platform Overview - CoSTORY is a social commerce platform where users can pre-order and purchase unique and exclusive products not widely available [6]. - The collaboration with WOWOW will lead to the joint operation of new social media channels and integrated solutions combining TV commercials with digital advertising [6]. Group 4: Company Background - TNL Mediagene was formed in May 2023 through the merger of The News Lens Co., Ltd. and Mediagene Inc., operating across multiple media brands in Japanese, Chinese, and English [7]. - The company focuses on high-quality content and appeals to younger audiences, with a workforce of approximately 500 employees across Asia [7].