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Buy, Sell, Or Hold Netflix Stock Ahead Of Q2 Earnings?
Forbesยท 2025-07-09 09:05
Group 1 - Netflix is expected to announce Q2 2025 earnings on July 17, 2025, with revenues projected at approximately $11 billion, a 15% increase year-over-year, and earnings projected at $7.06 per share, up from $4.88 last year [2] - The revenue growth is attributed to recent price hikes and increasing advertising revenue, with the standard HD plan price raised by $2.50 to $18 per month and the Premium plan increased to $25 per month [2] - Netflix's advertising technology enhancements, including the launch of an in-house ad tech platform in the U.S. in April, are expected to improve ad capabilities and pricing realizations [2] Group 2 - Content costs for Netflix are anticipated to rise this year, as the company expands into live sports, which may lead to higher production and licensing expenses [3] - Netflix's current market capitalization stands at $551 billion, with total revenue over the last twelve months at $40 billion, operating profits at $11 billion, and net income at $9.3 billion [4] Group 3 - Historical data shows that Netflix has had 19 earnings data points in the past five years, with 42% resulting in positive one-day returns, which increases to 64% over the past three years [5] - The median of the positive one-day returns is 11%, while the median of the negative returns is -6.9% [5] Group 4 - A strategy to examine the correlation between short-term and medium-term returns after earnings can be beneficial, particularly if the 1D and 5D returns exhibit high correlation [6]