Core Insights - Netflix and iHeartMedia have announced an exclusive video podcasting partnership that will bring over 15 original iHeartPodcasts to Netflix, with new video episodes set to debut in early 2026 in the United States [1][2] Group 1: Partnership Details - The agreement allows Netflix to stream new video episodes exclusively, while select past episodes will also be available on the platform [2] - iHeartMedia retains all audio-only distribution rights, and the shows will continue to be accessible on iHeartRadio and other podcast platforms [3] - The partnership aims to enhance existing audio content by adding a visual layer, featuring popular shows like "The Breakfast Club" and "My Favorite Murder" [3][4] Group 2: Strategic Implications - iHeartMedia is expanding its podcast brands into video distribution, gaining exposure to Netflix's global subscriber base and targeting first-time viewers [4] - The strategy is expected to support podcast audience growth and monetization, as highlighted by iHeartMedia's CEO Bob Pittman [4][5] - Pittman noted that audio podcasting has been the fastest-growing medium over the past 20 years, emphasizing the potential for deeper fan connections through video [5] Group 3: Company Perspectives - Lauren Smith, Netflix's vice president of content licensing, expressed excitement about the partnership, highlighting the variety of content available, including true crime, comedy, and cultural conversations [6] - Following the announcement, iHeartMedia shares rose by 3.97% to $4.58, while Netflix shares increased by 0.91% [6]