Core Insights - Snapchat has introduced new storage plans for users who exceed the 5GB free limit for Memories, offering options of 100GB, 250GB with Snapchat+, and 5TB with Snapchat Platinum [4] - The company will provide 12 months of temporary storage for Memories that exceed the free limit, allowing users time to decide on upgrades [4][1] - Snapchat aims to transition users from free services to paid plans by emphasizing the value of Memories [2] User Engagement and Market Strategy - Snapchat reports over 250 million monthly users globally, with 70% of them being Gen Z [3] - The platform has seen increased engagement, particularly in India, where total time spent on the app has doubled over the past two years [4][3] - India is a key focus for Snapchat's global creator strategy due to its rapid growth and significant content contribution [3]