Snap Inc. has launched ‘Care Not Control’, a creator-led campaign in India aimed at improving digital safety conversations between teenagers and their caregivers. The initiative, developed in partnership with youth media platform Yuvaa, goes live today ahead of World Mental Health Day on October 10. The campaign addresses the disconnect between teen social media usage and parental understanding by promoting open dialogue over restrictive supervision. It centers on Snap’s Family Centre tool, which helps fami ...

Kansas Attorney General Kris Kobach announced that his office filed a lawsuit in Washington County District Court against social media company, Snap, Inc., the creator of the SnapChat platform.The lawsuit alleges that Snap has engaged in deceptive and unconscionable acts that have caused substantial harm to Kansas consumers, particularly teenagers. The suit alleges that Snap falsely represents its Snapchat platform as safe for children, when in reality it is filled with content that is anything but safe. Th ...

Core Viewpoint - A class action lawsuit has been filed against Snap Inc. for allegedly misleading investors about its business prospects and advertising revenue growth during the specified period [1][2]. Group 1: Allegations and Financial Impact - The complaint alleges that Snap's management created a false impression of reliable advertising revenue information while downplaying significant execution errors and macroeconomic instability [2]. - On August 5, 2025, Snap reported a slowdown in advertising revenue growth, attributing it to issues with its ad platform and other factors, leading to a stock price decline from $9.39 to $7.78, a drop of over 17% [3]. Group 2: Class Action Participation - Shareholders who purchased Snap securities during the class period may be eligible to participate in the class action and can contact Robbins LLP for more information [3]. - The lead plaintiff in the class action will represent other class members, but participation is not required for recovery [3]. Group 3: Legal Representation - Robbins LLP operates on a contingency fee basis, meaning shareholders incur no fees or expenses unless there is a recovery [4]. - The firm has a history of advocating for shareholder rights and holding company executives accountable since 2002 [4].

Core Point - The social media company will implement a charge for users after they exceed five gigabytes of free storage, aligning its policy with those of other tech giants [1] Group 1 - The new storage policy reflects a trend among major technology companies to monetize storage services [1]

On Sendit, teens can send each other anonymous questions via integrations with Instagram or Snapchat. https://t.co/VkRmQRQL7W ...

Core Insights - Snapchat has introduced new storage plans for users who exceed the 5GB free limit for Memories, offering options of 100GB, 250GB with Snapchat+, and 5TB with Snapchat Platinum [4] - The company will provide 12 months of temporary storage for Memories that exceed the free limit, allowing users time to decide on upgrades [4][1] - Snapchat aims to transition users from free services to paid plans by emphasizing the value of Memories [2] User Engagement and Market Strategy - Snapchat reports over 250 million monthly users globally, with 70% of them being Gen Z [3] - The platform has seen increased engagement, particularly in India, where total time spent on the app has doubled over the past two years [4][3] - India is a key focus for Snapchat's global creator strategy due to its rapid growth and significant content contribution [3]

Core Insights - India is a key market for Snapchat's global creator strategy, being one of the fastest-growing markets and a significant contributor to content on the platform [1][2] - The number of official Snap Stars in India has increased by 1.5 times over the past two years, indicating a strong interest in creator-led content [2] - Snapchat's engagement among younger users in India has surged, with total time spent on the platform doubling over the past two years [2] Industry Overview - Snapchat currently has over 250 million monthly users globally, with 70% of them being Gen Z [2] - India's digital economy was valued at $190 billion in 2024 and is projected to exceed $1 trillion by 2030, with user numbers expected to rise from 238 million in 2024 to 500 million by 2030 [2] Creator Ecosystem - Snapchat has invested in initiatives like 'Snapchat Creator Connect' to build an inclusive creator ecosystem, reaching creators beyond metropolitan areas in India [1][2] - Content shared on Spotlight by creators and publishers has increased over fourfold year-on-year [2] - Brands from various sectors, including fashion, beauty, and consumer tech, are engaging with Snapchat creators for influencer marketing partnerships targeting Gen Z consumers [2]

Core Insights - Snapchat's popularity in India has significantly increased due to its efforts to customize the app and engage with Gen Z, leading to a doubling of time spent on the platform over the past two years [2][4] - The number of official Snap Stars in India has risen by 1.5 times, indicating a growing demand for authentic creator-led content [3] - Snapchat's financial performance in India shows a 28.5% increase in operating revenue to ₹101.3 crore in FY24, with net profit growing 25.9% to ₹9.7 crore [5] User Engagement - The average time spent on Snapchat in India is estimated to be between 15-30 minutes per day per user, with a user base of 250 million active users [2] - Snapchat's strategy includes increasing local content creation, with young creators emerging from various Indian cities [6] - The platform has seen a fourfold increase in content shared on Spotlight, its entertainment feed [3] Market Strategy - Localization is a key strategy for Snapchat, focusing on engaging young creators and increasing movie and TV content partnerships [6][7] - Snapchat has partnered with major brands for advertising, utilizing augmented reality (AR) features to enhance user engagement [8] - The platform is seen as a good space for creators due to its emphasis on authenticity and engagement rather than high production values [9] Demographics and Audience - Snapchat's primary audience in India is between 13 and 34 years old, making it suitable for industries like fashion, beauty, and entertainment [12][13] - The app has limited traction among users over 40, which may restrict its brand impact [14] - While Snapchat is effective for brand awareness, it is not seen as a strong platform for performance marketing or direct conversions [15][16] Challenges - A significant challenge for Snapchat is the lack of creator discoverability, with many creators using the platform as a secondary option rather than a primary one [17] - Brands are hesitant to allocate large marketing budgets to Snapchat due to its focus on a younger audience, many of whom lack purchasing power [16]

Core Insights - Snap experienced a nearly 12% rally last week, attributed to uncertainty surrounding TikTok and product innovation [1] - The stock has seen significant volume increase, averaging over 200 million shares per day, which is double the three-month average [3] - Despite recent gains, Snap is still down approximately 15% over the past year and 65% over the last five years [4] Company Performance - Snap's market capitalization is around $15.5 billion, contributing to its movement in the market alongside other mid to small-cap stocks [6] - The company reported a nearly 9% increase in total sales last quarter [7] - Monthly active users exceed 930 million, with daily active users close to 470 million, indicating a substantial user base [8] Monetization Challenges - Snap has struggled to effectively monetize its platform, which has deterred advertisers compared to competitors like Facebook and Instagram [9] - The company may benefit from adopting technology elements similar to TikTok to enhance its advertising appeal [9][10] - Despite competition from TikTok for younger users, Snap's user numbers suggest potential value in its advertising strategy [10]

Shares of Snap Inc. (NYSE:SNAP) are trading higher on Monday in heavy volume. The parent company of Snapchat continued its premarket rally after the opening bell and rose over 10% before paring some gains. According to chatter on the popular Reddit ...