This audio is auto-generated. Please let us know if you have feedback The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been putting up for years. For The Hershey Company, that meant assessing the most iconic creative asset of its namesake brand — the “Holiday Bells” commercial that debuted in 1989 — and looking for a way to move beyond traditional ad buys.  “We ...

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